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All Journal SEEIJ (Social Economics and Ecology International Journal) Humaniora
Marta Sanjaya
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other

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Packaging Training for Traditional Emping Melinjo Crackers’ Producers in Menes Village, Pandeglang Banten Marta Sanjaya
Social Economics and Ecology International Journal (SEEIJ) Vol. 5 No. 1 (2021): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v5i1.7367

Abstract

Menes village in Pandeglang, Banten has long been known as the largest Emping Melinjo cracker producing area in Indonesia. The production process is carried out using a conventional process with family management, where each head of the family produces small to medium quantities of the cracker and then the middlemen or wholesalers collects them. The Emping producer’s community has some limitation in packaging knowledge and technology that makes them receive only a small profit. We provide a material regarding the good packaging concept to improve the knowledge of community. In addition, the booklet material also equipped with various explanations about marketing strategies to help the community develop products and increase sales. After receiving the booklet material, some feedbacks from participants gathered to find the effectiveness of such method of knowledge delivering.
Strategi Komunikasi Organisasi PT Tigamata Indonesia dalam Menjalin Hubungan dengan Pelanggan Periode Maret-Juni 2013 Marta Sanjaya; Winki Octavianty
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3258

Abstract

PT. Tigamata Indonesia is a company engaged in the service of graphic design or creative industries. PT Tigamata Indonesia is not a new company, because before using the name of PT Tigamata Indonesia, this company has become a business entity that already has quite a lot of customer. Thus, PT. Indonesian Tigamata need public relations to manage communications with customers. The purpose of this study was to determine the public relations strategy of PT. Tigamata Indonesia in the communication between the company and the customer. The method used is qualitative-descriptive. Data were analyzed by using a technique that consists of data collection, data reduction, data display and conclusion. The results showed PT. Tigamata Indonesia has done public relations strategy in the form of communication through various media to build relationships with customers. The conclusion of this study is PT. Tigamata Indonesia has not reached a clear public relations strategy because of the lack of knowledge of the field of public relations company. It takes a more structured system of communication so that communication can be managed better and achieve maximum results. Therefore, PT. Tigamata Indonesia needs the concept of Customer Relationship Management (CRM) to enhance public relations strategy that is already owned by the company. 
Peran Media Relations terhadap Keberhasilan Program Provocative Proactive di Pt Media Televisi Indonesia (Metro Tv) Marta Sanjaya; Ariesza Sekarayu Larasati
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3533

Abstract

This article aims to determine whether the Provocative Proactive (PP) program on Metro TV proactive is known by Indonesian people, to explain how the media selection strategy for Provocative Proactive program is, and to explain the program on Metro TV can be written and known by the press or reporters (external PR). The method used was descriptive qualitative approach to analyze the existing problems by presentation of information from the data collected through the company's internal analysis of the results of in-depth interviews and field observations regarding activities in the company. The results showed that duties and functions of public relations are as a motor for better co-operation with external and internal parties relating to Provocative Proactive program. The PR and Promotion Departments were turned out to help the success of the PP program, in addition to various roles and hardworks of the Producer and the creative team. Based on the observations, the role of Metro TV’s PR and Promotion Departments in conducting media relations through cooperation with the media both print and electronic media in an effort to have Provocative Proactive widely known by the public is through cooperation with various mass media, implementation of mass media selection strategies, and introducing Provocative Proactive Program broadly.  
Disruptive Innovation: A Case of Solving Hoax Information in Indonesia Tukina Tukina; Abd.Razak M Mozin; Marta Sanjaya
Humaniora Vol. 11 No. 1 (2020): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v11i1.6088

Abstract

The research discussed hoax information as an effect of disruptive innovation and how to solve it in society. It applied a qualitative descriptive method with a case study focusing on hoax information of 10 million Chinese workers who came to Indonesia. The research was a library research conducted through various sources of literature and journals. Data analysis was carried out by answering the points that were analyzed and cross-checked to other data sources in order to answer the research questions. It is found that living in the millennial changes rapidly; various forms of innovation are born and developed very quickly, and so do the problems and challenges. To prevent the spread of hoax information, some efforts need to be done to understand the process, ethics implementation, law enforcement, and accountability of information.
Co-Authors Abd.Razak M Mozin Ariesza Sekarayu Larasati Tukina Tukina Winki Octavianty