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All Journal Dinamis : Journal of Islamic Management and Bussiness Journal of Sharia Economics Jurnal Iqtisaduna
Adzan Noor Bakri
Institut Agama Islam Negeri Palopo
Religion Economics, Econometrics & Finance

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APAKAH CITRA MEREK DAN PELAYANAN MEMILIKI PENGARUH TERHADAP MINAT BELI KONSUMEN PADA KAFE RABBIDS KOTA PALOPO? Adzan Noor Bakri; Inggriawan Saputra
Dinamis : Journal of Islamic Management and Bussiness Vol 2, No 1 (2019): April
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.543 KB) | DOI: 10.24256/dinamis.v2i1.1005

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis apakah citra merek dan pelayanan berpengaruh terhadap minat beli konsumen pada Kafe Rabbids Kota Palopo. Metode dalam penelitian ini adalah metode regresi linear berganda dengan menggunakan Uji asumsi klasik, Uji F, Uji T, dan Uji koefesien determinasi. Serta dalam mengolah data menggunakan program SPSS versi 21. Pada penelitian ini peneliti menggunakan 100 sampel responden dan dalam mengumpulkan data menggunakan kuesioner.Berdasarkan hasil penelitian diperoleh. Citra merek dan pelayanan berpengaruh secara positif. Pada hasil uji F diperoleh Fhitung lebih besar dari Ftabel (12,196 > 3,09) atau nilai signifikan 0,000 < 0,05, hal ini menunjukkan bahwa secara statistik variabel citra merek dan pelayanan berpengaruh secara simultan terhadap minat beli konsumen. Di lihat dari uji T untuk variabel citra merek Thitung lebih kecil dari Ttabel (1,384 < 1,666) dengan nilai signifikan 0,169 dan untuk variabel pelayanan Thitung lebih besar dari Ttabel (4,942 > 1,666) dengan nilai signifikan 0,000. Berdasarkan hasil uji T dapat diketahui bahwa variabel citra merek tidak berpengaruh secara signifikan sedangkan variabel pelayanan berpengaruh signifikan terhadap minat beli konsumen. Hasil uji koefesien determinasi sebesar 20%, hal ini menunjukkan bahwa variabel citra merek dan pelayanan memiliki kontribusi sebesar 20% terhadap minat beli konsumen pada Kafe Rabbids Kota Palopo, sedangkan sisanya 80% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini.
Perception of Sharia Banks Comparison Between Baby Boomers Generations and Millennial Generations Ramlah Ramlah; Adzan Noor Bakri; Nurmaya Fitriani Munir
Jurnal Iqtisaduna Proceeding of International Conference on Islamic Economics and Business 2020
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtisaduna.v1i1.15849

Abstract

The objectives of this study are 1) To find out the description of the perception of baby boomers about sharia banking; 2) To find out the description of millennial generation perceptions about Islamic banking; 3) To find out how to compare the perception of the two generations of Islamic banks. This writing uses a Descriptive Statistics Method that seeks to illustrate how phenomena that occur when conducting research. Data collection is done through the distribution of questionnaires/questionnaires by directly plunging into the field and given to the elderly and productive age communities. It was testing the research hypothesis using the Maan-Whitney U Test. This research shows that (1) the Baby boomers generation understands well about sharia banking, both in terms of knowledge, religiosity, profit sharing, facilities/services, and location of sharia banking. (2) Millennials better understand Islamic banking, both in terms of knowledge, religiosity, profit sharing, facilities/services, and location of Islamic banking. However, after testing the hypothesis, it was found that there were no differences in the perceptions of the two generations.
FAILURE HANDING STRATEGY FOR MICRO PEOPLE BUSINESS CREDIT (KUR) Arhami; Adzan Noor Bakri
Journal of Sharia Economics Vol 4 No 1 (2023): Islamic Finance
Publisher : Program Studi Magister Ekonomi Syariah UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jose.v4i1.2457

Abstract

The smooth operation of the loans released cannot be guaranteed since under certain circumstances, whether intentionally or inadvertently, the debtor breaks his word, making it difficult for Bank BRI Salobulo Kota Palopo to accept the return of the loans that have been given. This study aims to determine the strategy carried out by BRI Salobulo Unit in dealing with KUR Micro credit defaults and the causes and solutions for the handling strategy. The type of research used is qualitative research through interactive data analysis that produces descriptive data, in the form of a fact with the right interpretation to obtain a systematic, factual and accurate picture or painting of facts, characteristics, and the relationship between the phenomenon under study. The results showed that the default on Micro KUR Loans at the BRI Salobulo Bank, Palopo City occurred because the debtor was late in paying his credit bill when it was due. The strategy for handling default loans is adopted by Bank BRI Salobulo Unit through a risk mitigation strategy (preventive) by analyzing customer eligibility with the 5C principle. The rescue strategy (repressive) is carried out by restructuring credit, which is re-launched with the 3R technique (Rescheduling, Reconditioning, Restructuring). If the customer is not cooperative, then the handling is through a settlement strategy (aggressive) by litigation and by selling under the hands. After mapping the SWOT matrix, several strategies are appropriate, and the strategy focuses on the ST strategy.
Co-Authors Arhami Inggriawan Saputra Nurmaya Fitriani Munir Ramlah Ramlah