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All Journal Al-Amwal : Journal of Islamic Economic Law Jurnal Commercium: Kajian Masyarakat Kontemporer MADDIKA: Journal Of Islamic Family Law
Jumriani Jumriani
IAIN Palopo
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Perempuan dan Politik (Strategi Komunikasi Politik untuk Pemenangan Bupati Indah Putri Pada Pilkada Luwu Utara 2015) Jumriani Jumriani; Iqbal Sultan; Jeany Maria
Jurnal Commercium: Kajian Masyarakat Kontemporer Vol 2, No 1 (2019): Jurnal Commercium
Publisher : Jurnal Commercium: Kajian Masyarakat Kontemporer

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.812 KB)

Abstract

ABSTRACTIncreasing the percentage of women in the election victory. The aim of this study were to identify and analyze: (1)the political communication campaign strategy of PINTAR team in winning the election in North Luwu, (2)how Indah Putri emlpoyed effective political communication strategies to win the election in North Luwu (3)to find out why people of North Luwu entrust the leadership in the hands of women more. The research methodology was descriptive qualitative using primary and secondary data. Primary data were obtained through interviews with winning team, PINTAR, regents elected and community leaders. Secondary data were obtained from literature and documentation. Data analysis technique was Miles and Huberman interactive model.the results of the research indicated that: (1) the strategy or the team to make the pair Indah Putri-Thahar win the election was done with 5 key strategies: team building, management training, candidates imaging, the preparation of the success, and use use of media.(2) there were 3 main strategies used by Indah Putri to win election: mapping (region, figures and issues), social investment into the community, methods of message preparation and personal branding,(3) the strategy of North Luwu Attractive to people to choose Indah Putri were social investment accomplishments and message composition.Keywords: Strategy, Political Communication, and Women   ABSTRAKTujuan penelitian ini adalah untuk mengetahui dan menganalisa: (1) Strategi komunikasi politik tim pemenangan PINTAR dalam memenangkan pilkada di Luwu Utara (2) Pemberdayaan kemampuan oleh Indah Putri  sebagai kandidat untuk mencapai efektifitas strategi komunikasi politik yang digunakan dalam memenangkan pilkada Luwu Utara (3) Alasan masyarakat Luwu Utara lebih mempercayakan kepemimpinan berada di tangan perempuan. Pendekatan metodologi dalam penelitian ini termasuk kategori kualitatif yang bersifat diskriptif. Pengambilan data menggunakan data primer dan sekunder. Pengambilan data primer dilakukan dengan cara wawancara dengan narasumber terkait yakni tim Pemenangan PINTAR, Bupati Terpilih dan tokoh masyarakat. Sedangkan data sekunder diambil dari kajian kepustakaan maupun dokumentasi. Teknik analisis data yang digunakan adalah model interaktif Miles dan Huberman didasarkan pada tiga proses yang berlangsung secara interaktif dimulai dari pengambilan dan pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan.Setelah dilakukan penelitian hasilnya menunjukkan bahwa kemenangan Indah Putri didukung dengan kerja tim dalam melaksanakan strategi dan strategi Indah sendiri sebagai kandidat. (1) Terdapat 5 strategi utama tim PINTAR untuk memenangkan Indah Putri-Thahar Rum yakni strategi pembentukan tim, pelatihan manajemen tim, strategi pencitraan kandidat, penyusunan program pemenangan dan penggunaan media. (2) Ada 4 strategi utama yang dilakukan Indah Putri sebagai kandidat untuk memenangkan pilkada yakni pemetaan (wilayah, tokoh dan isu), investasi sosial ke masyarakat, metode penyusunan pesan dan personal branding. Strategi yang digunakan tim maupun Indah Putri sendiri tidak lepas dari peran hasil survei yang telah dilakukan sebelumya. (3) Strategi yang menarik minat masyarakat Luwu Utara untuk memilih Indah Putri adalah investasi sosial yang dilakukannya dan penyusunan pesan.
ETIKA BERKOMUNIKASI DI MEDIA SOSIAL DALAM PERSPEKTIF AL-QUR’AN Jumriani Jumriani; Hamdani Thaha; Amalia Harani
MADDIKA : Journal of Islamic Family Law Vol 3, No 2 (2022): Maddika: Journal Of Islamic Family Law
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/maddika.v3i2.3758

Abstract

This study discusses the Ethics of Communication on Social Media in the Perspective of the Qur'an. The purpose of this study is to describe the nature of communication ethics and to describe the view of the Qur'an regarding the ethics of communication in social media. The main problem that will be discussed in this study is how the essence of communication ethics and how the Qur'an views the ethics of communication on social media. This study used a qualitative research method with a thematic approach (Maudhu'i). The results of this study are (1). Islamic communication contains a message content, namely how to convey and apply Islamic values based on the Qur'an and Hadith in various aspects of human life or in other words that Islamic communication is related to a special message, namely da'wah, because the Qur'an and Hadith is a guideline for Muslims in life and life both in this world and in the hereafter.(2). From the six ethics of communication on social media from the perspective of the Qur'an, it can be understood that a communication is said to be good and does not conflict with Islamic religious teachings if it has implemented the communication ethics of 6Q, namely Qaulan ma'rufan (good and appropriate expressions), Qaulan kariman ( noble and precious words), Qaulan Maysuran (light and easy words), Qaulan balighan (words that make an impression on the soul and are easy to understand), Qaulan layyinan (gentle words), and Qaulan sadidan (true, straight and Honest ).
ETIKA KOMUNIKASI PEMASARAN (LIVE STREAMING SHOPPING) DI MEDIA SOSIAL DALAM PERSPEKTIF HUKUM EKONOMI SYARIAH Jumriani Jumriani
Al-Amwal : Journal of Islamic Economic Law Vol 7, No 1 (2022): AL-AMWAL : JOURNAL OF ISLAMIC ECONOMIC LAW
Publisher : Hukum Ekonomi Syariah, Fakultas Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/alw.v7i1.3777

Abstract

The increase of online sales on social media allows marketers to interact online with more consumers. As part of communication and a form of product marketing, interactions that occur between marketers and potential customers must be based on applicable ethics. Ethics is important in marketing communications to create customer loyalty and online shop existence. Islam teaches ethical guidelines in communication, including marketing communications on social media. The purpose of this study is to describe the nature of marketing communication ethics and how marketing communication ethics is in an Islamic perspective. This article is a qualitative research in the nature of literature study. Data analysis techniques were carried out by data reduction, data presentation and drawing conclusions. The results of the study show that the essence of marketing communication ethics is ethics or rules regarding the right and wrong actions of communication in marketing products on social media, both verbal and non-verbal communication. In Islam, six qaulans are taught (qaulan sadida, qaulan ma'rufa, qaulan layyinan, qaulan karimah, qaulan baligha and qaulan maysura) which are basic principles in communication, including marketing communications on social media. In addition, there are five muamalah guidelines taught by the Prophet Muhammad, namely Amanah, Fathanah, Istiqamah, Tabligh (nonverbal communication) and Siddiq (verbal communication).
Co-Authors Amalia Harani Hamdani Thaha Iqbal Sultan Jeany Maria