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Hanan Wihasto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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DETERMINAN NILAI PELANGGAN & IMPLIKASINYA TERHADAP LOYALITAS KONSUMEN DI BANK SYARIAH WILAYAH DKI JAKARTA Hanan Wihasto; Novi Widiastuti
Journal Competency of Business Vol 3 No 2 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.294 KB) | DOI: 10.47200/jcob.v3i2.675

Abstract

The purpose of this study was to determine and analyze the effect of Marketing Communications on Customer Value. To know and analyze the influence of product quality on Customer Value. To know and analyze the influence of Distribution Channels for Customer Value. To know and analyze the effect of Marketing Communications, Product Quality and Distribution Channels together on Customer Value. To know and analyze the impact of the Consumer LoyaltyMarketing Communications. To know and analyze the influence of product quality on Consumer Loyalty. To know and analyze the influence of Distribution Channels for Consumer Loyalty. To know and analyze the effect on the Customer Value Customer Loyalty. To know and analyze the effect of Marketing Communications, Product Quality, Distribution Channels andCustomer Value jointly against Consumer Loyalty. The method used is survey method descriptive and explanatory survey with asample size of 435 respondents, as well as data analysis method used is SEM (Structural Equation Modelling) with LISREL 8.80. Based on the results of the study, then obtained the following findings: Marketing Communications positive and significant impact on Customer Value. Product quality and significant positive effect on Customer Value. Distribution Channels positive and significant impact on Customer Value. Marketing Communication, Product Quality and Distribution Channels simultaneously positive and significant impact on Customer Value. Partially Marketing Communications dominant contribution in influencing the Customer Value. Marketing Communications positive and significant impact on consumer loyalty. Product quality and significant positive effect on consumer loyalty. Distribution Channels positive and significant impact on consumer loyalty. Customer Value positive and significant impact on consumer loyalty. Marketing Communication, Product Quality, Distribution Channels and Customer Value simultaneously positive and significant impact on consumer loyalty. Partially Marketing Communications dominant contribution in influencing consumer loyalty.
Determinan Perasaan SDM (Cognitive Reappraisal dan Expressive Suppression) Terhadap Job Search Behavior (Studi kasus pada mahasiswa tingkat akhir sebuah PTS di Jakarta Pusat) Hanan Wihasto
Journal Competency of Business Vol 4 No 1 (2020): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.063 KB) | DOI: 10.47200/jcob.v4i1.679

Abstract

This study aims to determine (1) the effect of cognitive reappraisal on job search behavior, (2) the effect of expressive suppression on job search behavior, (3) the effect of anxiety on job search behavior, (4) the role of anxiety as a mediation in the influence of emotional regulation strategies and job search behavior. The population in this study were final year students of a private university in Central Jakarta in 2015. The sample used in this study was 210 people. The sampling technique used proportional sampling method. In this study, the validity test used Confirmatory Factor Analysis (CFA), the reliability test used the Cronbach's Alpha method and hypothesis testing used the causal steps method with SPSS software. The results of this study indicate that cognitive reappraisal has a positive and significant effect on job search behavior, meanwhile expressive suppression has a negative and significant effect on job search behavior, and anxiety partially mediates the effect of emotional regulation strategies on job search behavior.
Implementasi Strategi Pemasaran di PT. Bank Tabungan Negara (Persero) pada tahun 2020 Hanan Wihasto
Journal Competency of Business Vol 4 No 2 (2020): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.847 KB) | DOI: 10.47200/jcob.v4i2.736

Abstract

So far, Bank BTN has distributed more KPR Package A and B for low-income groups of people, so that people tend to be more familiar with KPR BTN only for Simple Houses (RS) and Very Simple Houses (RSS). In fact, in addition to that, Bank BTN also has a KPR product for middle, semi-luxurious and luxurious homes, which is called the Griya Utama Credit. Based on the aforementioned competition, we limit the formulation of the problem to the assessment of the implementation of the marketing strategy at PT. Bank Tabungan Negara (Persero) in 2020. The purpose of this study is to assess the implementation of the marketing strategy of PT. Bank Tabungan Negara (Persero) and evaluating the strengths, weaknesses, opportunities and threats of PT. Bank Tabungan Negara (Persero), so it can be seen the existence of Bank BTN in this industrial business. After calculating with a SWOT analysis, then the strengths and weaknesses are compared. If the strength value is greater than the weakness value, it can be said that the company's position is relatively stronger than its competitors or vice versa. Likewise with the comparison between opportunities and threats, if the opportunity value is greater than the threat, then it means that the company has a greater opportunity than the threat it faces. All data that will be required in this study were obtained from oral / written interviews with the Head of Division, Head of Division or Members of the Board of Directors of Bank BTN.
Co-Authors Aldri Frinaldi