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Nur Habbibah Rachmi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Harga: Balutan Tradisi Nur Habbibah Rachmi
Journal Competency of Business Vol 4 No 1 (2020): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.163 KB) | DOI: 10.47200/jcob.v4i1.680

Abstract

The purpose of this study is to reveal the meaning of prices implemented through the tradition of the Gresik community. This research is a qualitative study using a phenomenological approach, data collected through interviews and informant observation. The results of the study found three meanings of prices, the first price as an effort to establish faith, the second price as a form of togetherness, the third price is not material. The existence of cultural values ​​seems to dismiss the notion that states if the price is closely related to the material and profits
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