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ANALYSIS OF INFLUENCE OF QUICK RATIO, TOTAL ASSET TURN OVER, AND DEBT TO EQUITY TO PROFITABILITY (EMPIRICAL STUDIES AT IDX-LISTED MANUFACTURING COMPANIES at 2017-2019) Widia Anggraini; Arisman Arisman
Journal Competency of Business Vol 5 No 1 (2021): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.088 KB) | DOI: 10.47200/jcob.v5i1.876

Abstract

Profitability is a tool used to analyze management performance, the level of profitability will describe the company's profit position. Profitability ratio is the ratio used in assessing a company's capacity to earn profits based on its normal business activities. This study aims to determine the effect of the quick ratio, total asset turnover, and debt to equity on profitability. The population of this research is manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2019 period. The companies sampled in this study were 34 manufacturing companies listed on the Indonesia Stock Exchange. The sampling technique used by researchers is non probability sampling with purposive sampling technique. This study uses a quantitative approach with data processing using the SPSS 25 for windows application. The results of this study indicate that, (1) the quick ratio has a positive effect on return on equity, this is indicated by a significant value of 0.019 which means less than α = 0.05 with a coefficient value of 2.397. (2) total asset turnover has a positive effect on return on equity, this is indicated by a significant value of 0,000 which means it is smaller than α = 0.05 with a coefficient value of 2.184. (3) debt to equity has a negative effect on return on equity, this is indicated by a significant value of 0.008 which means it is smaller than α = 0.05 with a coefficient value of -2.762.
The Effect of Electronic Word of Mouth and Price on Purchase Decision Mie Ayam Bu Tumini at Yogyakarta Lalu Supardin; Arisman; You She Melly Anne Dharasta
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 2 (2022): Juli 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i2.2054

Abstract

This study aims to examine the effect of electronic word of mouth and price on purchase decision Mie Ayam Bu Tumini at Yogyakarta. The respondents in this study were consumers at Yogyakarta. The number of respondents in this study were 115 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of multiple linear regression test showed that: 1) Electronic word of mouth partially had a significant effect on purchase decision Mie Ayam Bu Tumini at Yogyakarta. 2) Price partially has a significant effect on purchase decision Mie Ayam Bu Tumini at Yogyakarta. 3) Electronic word of mouth and price simultaneously have a significant effect on purchase decision Mie Ayam Bu Tumini at Yogyakarta. Keywords: Electronic Word of Mouth, Price, Purchase Decision.