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All Journal JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA PROJECT (Professional Journal of English Education) Ilomata International Journal of Management JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA Ilomata International Journal of Management Philology: Journal Of English Language and Literature
Diana Sopha
Universitas Muslim Nusantara Al Washliyah
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Ilomata International Journal of Management

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Karo Traditional Business Development Yayuk Yuliana; Diana Sopha
Ilomata International Journal of Management Vol 1 No 3 (2020): July 2020
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v1i3.90

Abstract

In the village, Batu Jong-Jong Village, Bahorok District the land is very fertile. Lush plants that can be used as a mixture of traditional medicines. Housewives with a hereditary recipe to produce herbs derived from plants that become traditional business ingredients Karo. The purpose of this research is to find out alternative strategies and priority strategies that can be used as an effort to develop karo traditional ingredients in Batu Jong-Jong Village. Research methods with a qualitative descriptive approach. Data collection through interviews, observations, discussions. Interviews were conducted with the owners of the traditional herbs Karo business in the stone frog hamlet and also a questionnaire with forestry counselors and village heads. The results of the study, based on the results of the calculation of the IFE (Internal Factor Evalution) matrix, found that the total score was 3.15. While the results of calculations on the EFE (External Factor Evalution) matrix table, obtained a total weighted score of 2.87. The conclusion is that the traditional herb business in Karo is of moderate value because the score weight is above 2.50. So that the right strategy is market penetration and product development strategies.
Co-Authors Aisyah Putri Muhandra Ali Djamhuri Anniza Nursyahbani Siregar Ayu Melati Ningsih Dharmadiah Dharmadiah Hamidah Siloto Nurfia Maliza Rifky Sultan Nico Rizky Pratiwi Tiara Arianto Tria Novita Br Karo Sekali Vera Kristiana Yayuk Yuliana