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All Journal HIGEIA (Journal of Public Health Research and Development)
Dyah Primasari
Mahasiswa program pendidikan S-1 kedokteran umum FK Undip Semarang
Public Health

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Analisis Model Keputusan Berkunjung Ulang terhadap Loyalitas Pelanggan Primasari, Dyah; Farida, Naili; Kartini, Apoina
HIGEIA (Journal of Public Health Research and Development) Vol 5 No 2 (2021): HIGEIA: April 2021
Publisher : Jurusan Ilmu Kesehatan Masyarakat, Fakultas Ilmu Keolahragaan, Universitas Negeri Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/higeia.v5i2.40226

Abstract

Healthcare industry has a challenge of transforming customers satisfied into customers loyalty. The increasing number of hospitals in Central Java pushed the hospital to try to remain a community choice. Hospitals need to make new services to maintaining the company. This study aimed to analyze the influence of service quality, religiosity, and customer value which were mediated by revisit toward customer loyalty at the S beauty clinic in Semarang. The respondents were all customers who have been doing treatment or buying beauty products at S beauty clinic. 99 respondents were selected using accidental sampling. The data were analyzed by Partial Least Square (PLS). The results showed that there was an influence of customer’s value (T-statistic = 4.570) toward revisit decision, but ini the context of service quality (T-statistic = 0.362) and religiosity (T-statistic = 1.181) did not give any influence toward revisit decision. Whereas, the revisit decision (T-statistic = 15.598) gave influence toward customer loyalty. This indicates that the patient who are revisit is loyal customer to S Beauty Clinic. Keywords: Revisit, Customer Loyalty
Analisis Model Keputusan Berkunjung Ulang terhadap Loyalitas Pelanggan Primasari, Dyah; Farida, Naili; Kartini, Apoina
HIGEIA (Journal of Public Health Research and Development) Vol 5 No 2 (2021): HIGEIA: April 2021
Publisher : Jurusan Ilmu Kesehatan Masyarakat, Fakultas Ilmu Keolahragaan, Universitas Negeri Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/higeia.v5i2.40226

Abstract

Healthcare industry has a challenge of transforming customers satisfied into customers loyalty. The increasing number of hospitals in Central Java pushed the hospital to try to remain a community choice. Hospitals need to make new services to maintaining the company. This study aimed to analyze the influence of service quality, religiosity, and customer value which were mediated by revisit toward customer loyalty at the S beauty clinic in Semarang. The respondents were all customers who have been doing treatment or buying beauty products at S beauty clinic. 99 respondents were selected using accidental sampling. The data were analyzed by Partial Least Square (PLS). The results showed that there was an influence of customer’s value (T-statistic = 4.570) toward revisit decision, but ini the context of service quality (T-statistic = 0.362) and religiosity (T-statistic = 1.181) did not give any influence toward revisit decision. Whereas, the revisit decision (T-statistic = 15.598) gave influence toward customer loyalty. This indicates that the patient who are revisit is loyal customer to S Beauty Clinic. Keywords: Revisit, Customer Loyalty
Co-Authors Apoina Kartini Naili Farida