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Hedi Pudjo Santosa
Jurusan Ilmu Komunikasi FISIP UNDIP
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Komunikasi Keluarga Tiri antara Anak Remaja Perempuan dengan Ibu Tiri Pratyaksa, Cintya; Pudjo Santosa, Hedi
Interaksi Online Vol 7, No 2: April 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Family communication is a form of interpersonal communication that is very specific. Communication in the family can experience movement and change because of the nature of communication that is not static and non-linear. Parental divorce can change the pattern of family communication to be more complex especially for the children. Moreover, if one divorced parent remarries and forms a step family, stepfamily communication will be formed. The aims of this study is to understand and illustrate how is young women’s experiences in build relationships with stepmother within stepfamilies and how stepfamily communication between the young women and the stepmothers is interwoven. This study found that in the experience of young women who have relationships with stepmothers in stepfamilies, there is interpersonal communication involved. This communication pattern can be seen from the intensity of young women and stepmothers communicating, the smooth communication between them, the openness of communication between the two, and the familiarity of communication that exists between young women and stepmothers. This study also revealed that stepmothers as substitute figures of biological mothers in stepfamilies are expected to be able to carry out the role of care and care which includes giving the role of affection, role in discipline and educating children, and the role of housewives. The role performed by stepmothers in stepfamilies can form a pattern of relationships with young women where in this relationship will be seen how close the relationship between young women with stepmothers and how they maintaining their relationships.
Hubungan antara Kualitas Komunikasi Keluarga dan Persepsi tentang Abusive Relationship dengan Perilaku Kekerasan dalam Pacaran Kelompok Usia Dewasa Muda Astari, Cynthia; Pudjo Santosa, Hedi
Interaksi Online Vol 7, No 2: April 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Family communication that takes place with violence will form individuals with similarbehavior. In addition, one's behavior is also supported by how he perceives everything, includingregarding abusive relationships. Therefore, this study aims to determine the correlations betweenthe quality of family communication and perceptions of abusive relationship with young adultsabusive dating behavior. The study was conducted with a nonprobability sampling technique,namely purposive sampling in the age group of 18 to 30 years who were/had undergone aromantic relationship (dating), and had experience in dating violence. The number of samples inthis study were 60 people with a ratio of 50 percent of women and 50 percent of men so that thestudy was balanced.Based on the hypothesis analysis of the Kendall’s Tau b correlation analysis shows a negativecorrelation between the quality of family communication with young adults abusive datingbehavior with its significance value of 0,000 (<0.05) and the correlation coefficient of 0.334. Thecorrelation between the quality of family communication with young adults abusive datingbehavior can be explained through social cognitive theory, that humans have the ability toindependently observe the surroundings which then influence the behavior imitation decisionsthat they see. This means that the higher the quality of family communication that takes place,the lower a person's abusive behavior in dating. Furthermore, there is a positive correlationbetween perceptions of abusive relationship with young adults abusive dating behavior with itssignificance value of 0.005 (<0.05) and the correlation coefficient of 0.239. The relationship ofthese two variables can be explained through social judgement theory (acceptance and rejectionapproach), how one's perceptions of abusive relationships are tailored to individual interests intheir social relationships which then influence the way they behave. This means that the better aperson's perception of abusive relationship, the higher the abusive behavior carried out. Thus, theauthor suggests by improving the quality of family communication and dropping bad perceptionsof abusive relationships can avoid the risk of abusive dating behavior.
Hubungan Iklan Grab di Televisi dan Intensitas Komunikasi Peer Group dengan Minat Menggunakan Grab Try Anggara S, Bima; Pudjo Santosa, Hedi
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The purpose of this research is to study the relationship between exposure to Grab ads on Television and Peer Group Communication Intensity with Grab Interest. This research is a quantitative research with explanatory type. This study uses a non random technique with a sample size of 100 people, ages 17-35 years, domiciled in Semarang city, and has been exposed to Grab ads on Television. Based on the Hypothesis Test conducted using the Chi-Square test shows that there is a relationship between exposure to Grab ads on Television with an interest in using Grab, the findings related to the significance value is smaller than 0.05, 0.02. The relationship between these variables makes the theory of the Ad Exposure Process can be done. Means that the higher a person is exposed to advertising, it will encourage people's interest to take action. The next hypothesis test is performed using the Chi-Square test. The results of the Chi-Square Test show the relationship between communication with the Peer Group with an interest in using Grab, the findings related to the significance value of less than 0.01, namely 0,000. Obtained relationship between these required variables. Reference Groups can be accepted. The higher someone who supports with peers, the higher the interest of that person to use Grab. The Function of Group Reference Theory used in this study is a comparative function which means that someone will compare their behavior with supportive groups to find the best from these results.
Hubungan Terpaan Iklan Youtube dan Terpaan Influencer Marketing di Instagram pada Kampanye #EminaBeautyBestie dengan Keputusan Pembelian Rangkaian Produk Emina Bright Stuff Series Tri Muriati Harahap, Anggi; Pradekso, Tandiyo; Pudjo Santosa, Hedi
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In promoting its newest series of skincare products, named Emina Bright Stuff Series, Emina launched a marketing communication strategy in the form of the #EminaBeautyBestie campaign over the past two years. Two forms of Integrated Marketing Communication run by Emina in campaigning for this product are by advertising on Youtube (Youtube Ads) and influencer marketing on Instagram. Behind the incessant marketing communication activities carried out by Emina, several national surveys showed that Emina Bright Stuff Products Series were not the choice of most consumers in determining skincare product purchasing decisions. This study aims to explain the correlation among Youtube ads exposure and influencer marketing exposure on Instagram of #EminaBeautyBestie campaign simultaneously with the purchase decision of the Emina Bright Stuff Product Series. This study uses a Cognitive Response Approach, with a sampling technique in the form of non-probability sampling. The sample consisted of 50 females, aged 15-25 years, and had been exposed to exposure to Youtube ads and influencer marketing on Instagram regarding #EminaBeautyBestie campaign in the last three months. The tests is carried out by using the Multiple Correlation technique. The results showed a significance value of 0.819, which means that there is no simultaneous significant relationship between Youtube ads exposure (X1) and influencer marketing exposure on Instagram (X2) of #EminaBeautyBestie campaign with the purchase decision of Emina Bright Stuff (Y) product series.
Pemaknaan Khalayak Terhadap Lirik Lagu Kami Belum Tentu oleh Grup Musik .Feast Duhita Anindyaguna, Karindra; Pudjo Santosa, Hedi
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

A song titled “Kami Belum Tentu” portrays a gap of human rights in Indonesia. This research aimed to find out audience interpretation about marginalization in human rights and social criticism that is portrayed on the lyrics of “Kami Belum Tentu”. This researched used Charles Osgood’s Osgood on Meaning message interpretation theory. Descriptive analysis is used to know the result of what people think after they read and heard the lyrics. The finding result shows that audience interpret the message differently because of the different experience as well as environment. The audience who came from Aksi Kamisan itself, the one who has ‘wakil rakyat’ as her family, and the fans of the group music itself. Which accepting the critics for the government as contained in the lyrics and agree that it is as nowadays reality. This research shows that audience are part of the community who are part of big heterogeneous mass community. As the part of community, audience are active where they are impervious of media influence. This research is open to be studied for future research with different methods as well as point of view
Hubungan Intensitas Bermain Game Online PUBG Mobile dan Konformitas Teman Sebaya Dengan Perilaku Agresif pada Remaja Bagoes Praswanda, Yusrizal; Pudjo Santosa, Hedi; Pradekso, Tandiyo
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the relationship between the intensity of playing PUBG Mobile online games and peer conformity with aggressive behaviour in adolescents. PUBG Mobile (Player Unknown's Battleground) is currently one of the most popular online games played by teenagers. According to data, as many as 555 million people worldwide downloaded PUBG mobile online game and Indonesia itself ranks as the second most active PUBG mobile player every month with 100 million active players every month. The number of players with the intensity of playing PUBG players will cause these players to behave aggressively. Aggressive behaviour itself occurs due to several factors, one of which is peer conformity. Teenagers will imitate the behaviour of their group friends with the aim of being accepted in the group. If the group friends behave aggressively, the teenager will imitate and also behave aggressively. The theory used in this study is the General Aggression Model (GAM) Theory and Social Learning Theory. To determine the sample, this study uses a non-probability sampling technique. The number of samples studied amounted to 100 respondents with active characteristics of playing PUBG mobile online games with ages 18-22 years. Tests in this study used the Pearson Product Moment Correlation Test. The results of this study indicate that the relationship between the intensity of playing PUBG mobile online games with aggressive behaviour has a significance value of 0.000 which means it is very significant with a correlation coefficient value of 0.342. Then, the relationship between peer conformity and aggressive behaviour in adolescents has a significance value of 0.000. which means it is significant with a correlation coefficient value of 0.481.
Hubungan antara Intensitas Penggunaan Aplikasi Streaming Berbayar dan Tingkat Kekayaan Konten (content richness) yang Ditawarkan dengan Loyalitas Konsumsi Aplikasi Streaming Berbayar GoPlay Hutauruk, Bagas; Pudjo Santosa, Hedi; Naryoso, Agus
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

GoPlay, which is a streaming application from Gojek, has several exclusive series, the majority of which are Indonesian films or series, which are unique and different from their competitors. GoPlay has several livestream content which is also filled by Indonesian content creators. In the midst of the high streaming flow that occurs in Indonesia with 3 billion hours per month, but in fact GoPlay is only ranked 10th out of the 10 most used streaming applications list, as of January 2021 the GoPlay application on the AppStore only ranked 86th in the Top Chart Entertainment App Store. This study aims to determine the correlation among intensity of paid streaming application usage and the level of content richness offered with the consumption loyalty of GoPlay paid streaming application. Uses and Gratification theory is used in this study with a sampling technique in the form of non-probability sampling. The sample used is 50 respondents with female and male characteristics, aged 20-34 years, active and passive users of the GoPlay paid streaming application. In testing this study using the Multiple Correlation test. The results of the study prove that there is a relationship between the intensity of the use of paid streaming applications and the level of content richness offered with the loyalty of consumption of the paid streaming application GoPlay has a significance value of 0.000 which means it is very significant with a correlation coefficient value of 0.585, which is a strong relationship and direction positive relationship occurs between variables.
PENGARUH TERPAAN KAMPANYE DIET PLASTIK DAN BERITA KERUSAKAN LINGKUNGAN TERHADAP PERILAKU PENGGUNAAN PLASTIK Ayu Wulan Primasari, Dyah; Pudjo Santosa, Hedi
Interaksi Online Vol 10, No 1: Januari 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Impacts of plastic use have been acknowledged as an essential and worrying issue for so many countries—including Indonesia. As the second most-producing plastic waste country globally, Indonesia needs various specific handlings to manage its massive waste. Action adjustments for each problem are applied to achieve the goals of collective change. All parties are required to participate. This study aims to reveal the influence of plastic diet campaign exposure and environmental damage news on plastic use behaviour. The theories applied were health behaviour change and media effect. One hundred respondents were taken as the sample. The characteristics are male or female, living in Semarang City, ranging from 19-34 years old—exposed to plastic diet campaigns and environmental damage news. The simple linear regression test results point out that plastic diet campaign exposure on the use of plastic results in a significance value of 0.688. The regression coefficient value is 0.006. This means that the plastic diet campaign exposure variable does not affect plastic use behaviour. Meanwhile, environmental damage news exposure on plastic use behaviour results in a significance value of 0.055. Its correlation coefficient value is 0.092. This means that no effect exists on the plastic use behaviour caused by the variable of environmental damage news exposure.
Co-Authors Agus Naryoso S.Sos, M.Si, Agus Naryoso Astari, Cynthia Ayu Wulan Primasari, Dyah Bagoes Praswanda, Yusrizal Duhita Anindyaguna, Karindra Hutauruk, Bagas Pratyaksa, Cintya Tandiyo Pradekso Tri Muriati Harahap, Anggi Try Anggara S, Bima