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All Journal Almana : Jurnal Manajemen dan Bisnis
Eny Kustiyah
Universitas Islam Batik, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Purchasing Decision Judging from Product Design, Product Quality, and Brand Image Novita Ika Yuniarti; Eny Kustiyah
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 1 (2021): April
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (81.976 KB) | DOI: 10.36555/almana.v5i1.1534

Abstract

The two-wheeler industry in Indonesia has a very positive trend. Advanced technology science as a means of smoothing the flow of communication and transportation, which causes very competitive competition. This study aims to test product design, product quality, the brand image on the purchase decision of a Mio motorcycle at a Yamaha Sumber Baru Dealer Rejeki Kartasura. The research sample was 70 consumers and used the multiple linear regression method. The results of product design, product quality, a brand image simultaneously and partially have a significant effect on the purchase decision of the Mio Motor at Yamaha Sumber Baru Dealer Rejeki Kartasura. Three independent variables can explain the purchase decision.
Co-Authors Novi Yuniarti