Fithri Setya Marwati
Universitas Islam Batik Surakarta, Indonesia

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Purchase Decision in the Online Shopping Application, Reviewed from Easy, Quality of Information, Culture, and Trust Cantik Islamaya Fortuna; Fithri Setya Marwati
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.461 KB) | DOI: 10.36555/almana.v5i2.1551

Abstract

The E-commerce sector is currently very developing and in demand because of the many advantages it has over conventional buying and selling activities. The purpose of this study was to determine the effect of easy, quality of information, culture, and trust on purchase decisions among users of the online shopping store applications in Surakarta. The sample can be calculated using the infinite formula method and the results are 96.04 people then rounded up to 100 respondents. This research is quantitative descriptive. This study will explain the relationship between the variables to be studied which are described by numbers. The F-test results show that Easy, Quality of Information, Culture, and Trust together have a significant effect on consumer purchasing decisions on the online shopping application Tokopedia. The t-test results show that easy has a positive and significant effect on purchasing decisions. This means that the higher the convenience of each consumer, the purchasing decision will increase. Quality Of Information has a positive and significant effect on purchasing decisions. This means that the higher the quality of information for each consumer, the purchasing decision will increase. Culture has a negative and significant effect on purchasing decisions. This means that cultural variables have a negative influence on purchasing decisions.
Analysis of Financial Ratio to Stock Price Ocvika Firda Qurrota'Ayun; Sudarwati Sudarwati; Fithri Setya Marwati
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2071

Abstract

Control of Covid-19 has coincided with a period of economic growth in Indonesia. The banking sector felt the effects of this. The purpose of this study is to identify and analyze the effect of Earning Per Share, Debt to Equity Ratio, and Return on Assets on stock prices. For the duration of this research project (2019-2021), we will calculate and analyze the financial ratios of banking companies traded on the Indonesia Stock Exchange relative to their stock prices. Information for this study was gathered, recorded, and analyzed using a documentation strategy. The study's population consisted of 43 businesses, and 17 were randomly selected for sampling by the purposive sampling technique. This study found that while Earning Per Share and Debt to Equity Ratio were both significantly related to stock prices, Return on Assets was not.