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All Journal Almana : Jurnal Manajemen dan Bisnis
Jhon Indexon
Universitas Internasional Batam, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of Factors that Influence Purchase Intention in the Online Environment Jevin Tan; Hendrawan Hendrawan; Jhon Indexon; Jihadhatul Akbar
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 3 (2021): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.628 KB) | DOI: 10.36555/almana.v5i3.1631

Abstract

Tokopedia is an application that is popular now. Apart from offering many high-quality and economical products, this application can also make it easier for people to purchase goods without having to go out of the house. This research is focused to find out the effect of price, promotion, and product quality on people's decisions in purchasing products in Tokopedia. The sample used for this research is the people in Batam City. The method used is multiple regression analysis using IBM SPSS Statistics 24, based on 370 respondents gathered using a disproportionate random sampling method. The application we use for this research is IBM SPSS Statistics 24. we get in reading and analysis the hypothesis are that there is a significant effect between price, promotion, and product quality on product purchasing decisions in the Tokopedia.
Co-Authors Hendrawan Hendrawan Jevin Tan Jihadhatul Akbar