Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Applied Management and Business (JAMB)
Nurul Silfiyah Isnaini
Universitas PGRI Adi Buana Surabaya
Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Miniso Royal Plaza Surabaya Consumer Impulse Buying Behavior Nurul Silfiyah Isnaini; Noerchoidah
Journal of Applied Management and Business Vol. 2 No. 1 (2021)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v2i1.152

Abstract

This research is to analyze the effect of price discount, visual merchandising, shopping lifestyle on impulse buying of Miniso Royal Plaza Surabaya consumers. The research data used were 105 respondents using multiple linear regression to analyze the data. The empirical results of the study prove that price discount has a positive and significant effect on impulse buying, visual merchandising has a positive and significant effect on impulse buying, shopping lifestyle has a positive and significant effect on impulse buying. Furthermore, it was simultaneously found that price discount, visual merchandising, shopping lifestyle onimpulse buying.
Co-Authors Noerchoidah