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All Journal The Management Journal of Binaniaga JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)
Agus Prana Mulia
Universitas Nusa Bangsa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The use of social media as a way of selling handicraft products from the baduy community. Agus Prana Mulia
The Management Journal of Binaniaga Vol 6, No 2 (2021): December 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i2.473

Abstract

Baduy Indigenous Community who live in Kanekes village, , as part of an isolated community that consistently carries out its ancestral traditions in farming (ngahuma) while maintaining harmony with nature, continues to experience a touch of online technology. Even though they do not have permission to use technology, as a result of the massive social interaction with outside visitors, the younger generation of Baduy are familiar with gadgets. The results of the research conducted in Baduy using analytical descriptive research methods found that the use of social media as a way of selling Baduy craft handicraft products has been very massive, since PT Telekomunikasi facilitated the Internet Training Center in 2016 which was followed by Community Access Points with an Internet network. Internet training in 2016 followed by a Community Access Point with an Internet network. The use of social media as a way of selling is not only done by Baduy people directly but also through the help of tour agents, freelance youtubers, bloggers and visitors who become sales agents by mouth selling in introducing handicrafts through the impression of SABA BADUY in social media.  
EFESIENSI EKONOMI PENGGUNAAN FAKTOR PRODUKSI PADA USAHATANI PADI SAWAH DI KECAMATAN CIBEBER KABUPATEN CIANJUR Harmoko Sukayat; Agus Pranamulia
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 4, No 2 (2018): Vol 4, No 2 (2018)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.099 KB) | DOI: 10.34203/jimfe.v4i2.1152

Abstract

Penelitian ini bertujuan menganalisis efisiensi ekonomi atas penggunaan faktor-faktor produksi usahatani padi sawah serta pengaruh faktor-faktor sosial ekonomi terhadap produksi pengelola usahatani yang dilakukan di Desa Cikondang dan Desa Sukamaju Kecamatan Cibeber Kabupaten Cianjur. Data dikumpulkan menggunakan purposive random sampling dengan jumlah 50 responden serta pengujian analisis menggunakan regresi linier berganda dengan fungsi Cobb-Douglas dan perhitungan efisiensi ekonomi. Hasil penelitian diperoleh total Produksi selama 3 musim tanam dengan total luas sawah seluas 196.300 m2 dan hasil produksi sebesar 357.400 kg. Nilai produksi yang diperoleh adalah sebesar Rp1.288.980.000,- dan total biaya tetap serta variabel sebesar Rp625.258.200,- maka dihasilkan pendapatan bersih sebesar Rp657.296.800,-. Keuntungan rata-rata dari total luas lahan memperoleh tingkat keuntungan sebesar Rp1.116,14 per m2. Faktor produksi yang berpengaruh secara signifikan di Desa Cikondang dan Desa Sukamaju di Kecamatan Cibeber Kabupaten Cianjur luas lahan, status lahan, pendidikan, pengalaman, tenaga kerja, modal kerja dan biaya tahunan. Penggunan faktor-faktor produksi untuk luas lahan dan modal kerja secara ekonomi belum efisien. Penggunaan faktor produksi tenaga kerja secara ekonomi tidak efisien.
Co-Authors Harmoko Sukayat