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All Journal Jurnal Ilmiah Binaniaga
Achjadi Mustafa
Sekolah Tinggi Ilmu Ekonomi Binaniaga
Economics, Econometrics & Finance

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PERBEDAAN PERILAKU BERBELANJA ANTARA WANITA KARIR DAN IBU RUMAH TANGGA PADA PASAR SWALAYAN RAMAYANA BOGOR Achjadi Mustafa
Jurnal Ilmiah Binaniaga Vol 2, No 01 (2006): June 2006
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v2i01.201

Abstract

Descriptive statistics analysis was applied in this research, and the method concerns to evaluate shopping behavior only, base on seven of Zeithaml’s dimentions. Statistic analysis uses t-test to evaluate the behavior difference between women who work outdoor and housewives. Total samples taken for this study are 99 housewives and 97 women who work outdoor. These samples are part of population with 12.320 housewives and 3.680 women employed to pick samples for their population, researcher uses slovin method. The gain of research shows us that there are not significant differences between wpman employed and housewives in shopping behavior. Results get t-value = 2,017 which less than ttable = 2,178.
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