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All Journal Prosiding National Conference for Community Service Project Global Financial Accounting Journal Journal of Judicial Review Conference on Community Engagement Project (Concept)
Diana Diana
Universitas Internasional Batam
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Other

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Journal : Conference on Community Engagement Project (Concept)

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Penerapan Dan Pelatihan Strategi Pemasaran Digital Di Sellindo Shop Diana Diana
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The purpose of this study is to measure the effectiveness of digital marketing strategy that applied to a mobile shop SME in Batam. The SME had never used digital marketing before, but interested to try after the Covid-19 pandemic affected their sales. The method used in this study involved observation, interview, literature study, and documentation study. The output of the study including: social media account for business on Instagram, Tokopedia account, promotion video, and influencer marketing. This result shows that the uses of social media and influencer marketing actively affected the sales on SME, but the effectiveness of e-commerce marketing was not proven in this study. Thus, we would recommend doing more research on e-commerce marketing effectiveness to increase the sales in related business.
DESIGNING AN ACCOUNTING SYSTEM FOR MUGUNGHWA BATAM Ivone Ivone; Diana Diana
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The accounting system designed has made for Mugunghwa Batam in order to being able assist Mugunghwa Batam in doing their record by inputing the operational cost transactions. In the past, Mugunghwa Batam has simple accounting system by doing a manual book keeping.Activity on Mugunghwa Batam was implemented from September 2021 to December 2021. The methods used in this system were interviews, observation, design, and implementation. The accounting system is designed by using Microsoft Access. Where the system can display the output of financial reports in the form of balance sheet, income statements, debt reports, account receivable reports, sales reports, purchase reports, and inventory records based on the need of Mugunghwa Batam.The implemented accounting record system can be able to assist business owner in doing their recording of daily transactions so that to prevent inconsistencies or errors that caused by human error and can be identified clear and accurate based on financial reports. The results of financial statements that presented can be able to help business owners of being more selective in making their decisions that are right on target so that the business can develop for the better business. Recommendations for future is to add other features that can help the store and business owners.
Co-Authors Agus Susanto Angellyn Lim Enje Aprilla Greece Agustin Helen Tan Ivone, Ivone Jimmy Cung Johnson Wijaya Leonardo Christofher Marheni, Dewi Khornida Maudy Febrianna Meillverrani Erline Mellitania Surya Robin Robin Silvy Gresia Wily Wily