<![CDATA[Advertising is one of the variables from the campaign or promotion mix in
addition to personal selling, publicity and sales promotion. Advertising should be
used as part of efforts to introduce products to consumers that the company can be
considered to increase sales volume. Of course, the ads shown to be able to attract
consumers so that consumers want to listen, see it, know what they mean and
know what is advertised and eventually want to buy the advertised product.
The purpose of this study was to determine the effect Shampoo ads on television
against the decision to buy the community in District Tempel, Sleman regency.
Based on the results of a study of 100 respondents conducted in communities in
the District of Paste, shows that, if the regression coefficient of Impression Ad
Products Shampoo for 0603, if there is an increase or decrease by 1% it will
increase or decrease the Purchase Decision of 0603% with a record of other
variables remain . While the regression coefficient of Quality for 0316, if there is
an increase or decrease by 1% then it will change the Purchase Decision of 0316%
with a record of the other variables fixed. And for the price regression coefficient
of 0.06801, if there is an increase or decrease by 1% it will increase the Purchase
Decision of 0.06801% with a record of the other variables fixed.
Based on the calculation of coefficient of determination of the result for 0967,
which means Buying Decision variables are influenced by variables Communities
Served Products Shampoo Ad Based on the test results obtained correlation
coefficient a significant correlation, the correlation between the decision to buy
the community by serving ads Shampoo is a 0891 product.
Based on the significant test, no significant relationship between Ad Insertion to
the Decision to Buy Shampoo Products Society This result means that, there is a
relationship between the delivery of products to the decision to purchase shampoo
advertisement communities.
Keywords: Shampoo, Consumer.]]>
