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All Journal Ulumuna Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Al-Munawwarah : Jurnal Pendidikan Islam
lalu ahmad zaenuri
UIN Mataram
Religion Arts Humanities Education Social Sciences

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Dakwah Strategies of Sharia Tourism: The Case of Gili Air, North Lombok lalu ahmad zaenuri
Ulumuna Vol 22 No 2 (2018): December
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/ujis.v22i2.327

Abstract

For the past few years, Lombok in particular and West Nusa Tenggara in general have not only been known as an island of thousand mosques, but also as a world tourist destination, particularly Shari’a compliance (halal) tourism. With such a new branding, respective stakeholders on the island should therefore make an effort to plan strategies for presenting the concept of halal tourism that serve and benefit both domestic and foreign tourists. Dakwah (Islamic propagation/preaching) can play an important role in strengthening local people’s faith while also balancing between religiosity and tourism. This study looks into how the halal tourism ‘brand’ can be manifested in Gili Air, one of the famous small islands of tourist destination located in the northern part of Lombok. The study reveals that the dakwah strategies for shari’a tourism in Gili Air are carried out through twofold strategies, namely da‘wah bi al-lisān and da‘wah bi al-ḥāl. The first refers to a model where the activities of propagation revolve around preaching of Islamic tenets. The latter emphasizes actualization of Islamic doctrines into daily life.
Celebrity Preachers and The Commodification of Da'wah: A Comparative Study of Traditional Ulama Versus Influencer Hijrah in Indonesia Lalu Ahmad Zaenuri
Al-Munawwarah : Jurnal Pendidikan Islam Vol. 18 No. 1 (2026): Al-Munawwarah : Jurnal Pendidikan Islam
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Agama Islam Nahdlatul Wathan Samawa Sumbawa Besar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35964/almunawwarah.v18i1.544

Abstract

The explosive growth of Islamic preaching content on Indonesian social media since 2015 has produced two strikingly different models of religious authority that share platform space but diverge in nearly every other respect. This article presents a comparative netnographic study of twenty Indonesian da'wah actors H ten traditional ulama grounded in pesantren scholarship and chains of transmission (Typology A) and ten hijrah influencers who built their authority primarily through digital charisma, lifestyle aesthetics, and commercial partnerships (Typology B) observed across YouTube, Instagram, and TikTok over twelve months (July 2024–June 2025). Drawing on 4,200 posts, engagement metrics for 2,400 content units, and semistructured interviews with eight participants, we identify three findings. First, divergent production logics: Typology A produces longform, minimally edited scholarly lectures oriented toward ta'lim (instruction), while Typology B produces shortform, dramatically edited entertainmentoriented content calibrated for algorithmic amplification. Second, a commodification continuum: Typology A maintains relative resistance to commercial partnerships, while Typology B intensively monetizes religious content through brand endorsements, merchandise, and paid events, framing commodification as a form of halal economic sustainability. Third, asymmetric algorithmic legitimacy: platform algorithms consistently reward Typology B with greater reach, yet commentsection dynamics reveal persistent counterlegitimation from audiences who invoke traditional scholarly credentials to challenge influencer authority. We propose the concept of commodified piety to describe a mode of religious performance in which spiritual, economic, and algorithmic value become structurally entangled, and argue that the political economy of platforms not merely individual ambition drives this entanglement.
Inclusive Da'wah and Social Transformation: Conceptualizing Islamic Communication from Lombok for Indonesia Lalu Ahmad Zaenuri
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 5 No. 3 (2025): Desember
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v5i3.2774

Abstract

This study examines inclusive da'wah (Islamic outreach) as a transformative model of Islamic communication in Lombok, West Nusa Tenggara, Indonesia. In an era marked by religious polarization and identity politics, inclusive da'wah emerges as a counternarrative that prioritizes dialogue, cultural adaptation, and social solidarity over exclusionary sectarian approaches. This research employs a qualitative phenomenological design with ethnographic elements, conducted across multiple sites in Lombok over a twelvemonth period (January-December 2023). Data were collected through semi structured interviews with 18 key informants including da'i, pesantren kyai, community leaders, and lay participants complemented by participant observation at 24 da'wah gatherings and systematic document analysis. Thematic analysis following Braun and Clarke's six phase framework was applied to identify patterns across the data corpus. Findings reveal three interconnected dimensions of inclusive da'wah in Lombok: (1) a culturally embedded communicative practice integrating Sasak cosmological values with Islamic pedagogical traditions; (2) a social transformation mechanism through which da'wah networks catalyze community empowerment, educational access, and interfaith coexistence; and (3) a reconceptualized model of Islamic communication that moves beyond transmission toward dialogical encounter. The study introduces the concept of dakwah perjumpaan as an analytical framework bridging Habermasian communicative rationality, the philosophy of encounter developed by H.M. Husni Muadz, and Islamic communication theory. This Lombok model offers replicable principles for inclusive religious communication in Indonesia's pluralist national context, with implications for da'wah training programs, the Moderasi Beragama policy agenda, and communitybased conflict prevention initiatives.
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