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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis AKURASI: Jurnal Riset Akuntansi dan Keuangan Jurnal Multidisiplin Sahombu Akurasi
Ambo Sakka Hadmar
Universitas Gunadarma
Arts Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Dampak Modal Intelektual Terhadap Kinerja Keuangan Sektor Perbankan Dan Pertumbuhan Dana Pihak Ketiga Sebagai Moderasi Ambo Sakka Hadmar; Andi Asnur Pranata M.H
AKURASI: Jurnal Riset Akuntansi dan Keuangan Vol 3 No 3 (2021)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The article explains about the effect of modal intelektual on financial performance and growth of third-party funds as a moderating variable. Modal intelektual is measured by the Value Added Modal intelektual (VAICTM) method, financial performance is measured by return on equity (ROE). The population of this research is banking companies listed on the IDX in 2016-2020. The technique used in determining the sample is purposive sampling with a total of 200 observations at banking companies. The analytical technique used in this research is Moderate Regression Analysis (MRA). The hypothesis is accepted if the probability value is 0.05. The results of this study indicate that: (1) modal intelektual has no effect on financial performance, (2) growth of third-party funds strengthens the influence of modal intelektual on financial performance, (3) growth of third party funds does not moderate the effect on financial performance.
Dampak Media Sosial Influencer Terhadap Minat Beli Konsumen dan Promosi Produk Sebagai Variabel Intervening Ambo Sakka Hadmar
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.682

Abstract

This study aims to determine how much influence of beauty vlogger on consumer purchase intention through the promotion of perfume product. This research is a quantitative analysis with a sample of 100 respondents, who live in Jakarta and Bekasi and have used perfume products which are promoted by certain beauty vlogger (Rachel Goddard). The sample method is nonprobability sampling with purposive sampling techniques. The results of this study indicate that the direct effect is greater than the indirect effect because the influence of beauty vlogger is greater than promotion. The benefit of this research for Perfume Products is to increase consumer buying interest through promotion by beauty vlogger.
CUSTOMER SATISFACTION OF CIGARETTE PRODUCTS RELATED TO PRODUCT QUALITY AND PRICE Ambo Sakka Hadmar; Andi Asnur Pranata M. H
Jurnal Multidisiplin Sahombu Vol. 2 No. 1 (2022): Jurnal Multidisiplin Sahombu, July 2022
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.086 KB) | DOI: 10.58471/jms.v2i1.286

Abstract

This research aims to identify the impact of product quality and price on consumer happiness for Camel Mild Option Purple Cigarettes by PT Japan Tobbaco International in Bandung. This research is a quantitative research with 56 respondents. To ensure sample information using a questionnaire on a google form by scattering it online. Information obtained using SPSS 26 using the multiple linear regression analysis method. Information analysis using multiple linear regression, correlation experiments, verification experiments, partial experimental analysis with t experiments and f experiments (simultaneously) proves that product quality affects purchase decisions, price affects purchase decisions, on the other hand product quality and price in a similar way affect to purchase decisions.
Dampak Modal Intelektual Terhadap Kinerja Keuangan Sektor Perbankan Dan Pertumbuhan Dana Pihak Ketiga Sebagai Moderasi Ambo Sakka Hadmar; Andi Asnur Pranata M.H
AKURASI: Jurnal Riset Akuntansi dan Keuangan Vol 3 No 3 (2021)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The article explains about the effect of modal intelektual on financial performance and growth of third-party funds as a moderating variable. Modal intelektual is measured by the Value Added Modal intelektual (VAICTM) method, financial performance is measured by return on equity (ROE). The population of this research is banking companies listed on the IDX in 2016-2020. The technique used in determining the sample is purposive sampling with a total of 200 observations at banking companies. The analytical technique used in this research is Moderate Regression Analysis (MRA). The hypothesis is accepted if the probability value is 0.05. The results of this study indicate that: (1) modal intelektual has no effect on financial performance, (2) growth of third-party funds strengthens the influence of modal intelektual on financial performance, (3) growth of third party funds does not moderate the effect on financial performance.
Co-Authors Andi Asnur Pranata M. H Andi Asnur Pranata M.H