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All Journal Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat
Bayu Ibnu Syafiq
Universitas Amikom Purwokerto
Humanities Education Environmental Science Social Sciences Other

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INOVASI PROMOSI KERAJINAN “SANDAL BANDOL” SEBAGAI OLEH-OLEH UNIK UNTUK PENGUNJUNG HOTEL DI KABUPATEN BANYUMAS MELALUI E-KATALOG Imam Tahyudin; Bayu Ibnu Syafiq; Bagus Budi Santoso
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): April 2021
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.205 KB) | DOI: 10.24071/aa.v4i1.2329

Abstract

Promotional innovation using e-catalogs is one of the efforts to increase the number of bandol sandal handicraft sale. The bandol sandal e-catalog is used to focus on promotions for hotel visitors in Banyumas district. The steps taken include the selection of quality sandal products and attractive designs through a design competition. Then the selected product is made a catalog and e-catalog. Through cooperation with hotel management, it is expected to be able to target hotel customers in Banyumas district. This service activity succeeded in selecting attractive and quality bandol sandals, catalogs and e-catalogs.
Co-Authors Bagus Budi Santoso Imam Tahyudin