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All Journal Harakat an-Nisa: Jurnal Studi Gender dan Anak Lokomotif Abdimas: Jurnal Pengabdian kepada Masyarakat ICONS
Sri Rahma
UIN Sulthan Thaha Saifuddin Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH MARKETING MIX SYARIAH DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA FASHION MUSLIM JN MODE DI KOTA JAMBI Aninah Tuzarrah; Elyanti Rosmanidar; Sri Rahma
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5807

Abstract

The Muslim fashion industry continues to grow. Currently, there are a large number of clothing entrepreneurs in Jambi City, given the economic prospects that allow companies to consistently achieve stable sales, so that consumers can feel confident in purchasing the products they sell. In this case, the role and application of sharia marketing mix and brand image are crucial because they influence the company's sustainability, especially in increasing sales and also influence consumers in making purchasing decisions. This study aims to determine and analyze the influence of sharia marketing mix and brand image on purchasing decisions for JN Mode Muslim fashion in Jambi City. The research method used is quantitative. A sample of 96 respondents was taken using a purposive sampling technique. This study used the SPSS version 25 calculation tool. The results showed that sharia marketing mix had a significant and positive effect on purchasing decisions, brand image had a significant but negative effect on purchasing decisions. Based on data analysis in this study, these variables are valid and reliable. In testing the classical assumptions of this study, the distribution was normal, and there was no heteroscedasticity or multicollinearity.
PENGARUH TINGKAT PENGANGGURAN DAN ZAKAT TERHADAP PERTUMBUHAN EKONOMI PADA NEGARA ASEAN TAHUN 2014-2023 Fitri Rahmadhani; Sri Rahma; Agustina Mutia
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5829

Abstract

Economic development is a long-term process capita income and significant changes in economic structure. To achieve this, a country requires an optimal resource and service management system to create economic stability and sustainability. However, challenges such as growth instability, unemployment, and inflation remain obstacles, especially with the global recession expected in 2023. This study aims to analyze the effect of unemployment and zakat on economic growth in three ASEAN countries (Indonesia, Malaysia, and Singapore), selected purposively based on their improved zakat management regulations. The method used is panel data regression analysis with secondary data for the period 2014- 2023. The results show that partially, unemployment has a negative but insignificant effect, while zakat has a negative and significant effect on economic growth. Simultaneously, both variables influence economic growth in ASEAN countries
Co-Authors Agustina Mutia Aninah Tuzarrah Elyanti Rosmanidar Fitri Rahmadhani Nurfitri Martaliah Puji Wahyuli