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All Journal Journal of Islamic Economics and Philanthropy
Achmad Fajaruddin
UNIDA
Religion Humanities Economics, Econometrics & Finance

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THE EFFECT EXPERIENTIAL MARKETING OF ONLINE BUSINESS ON CONSUMPTION BEHAVIOR IN MUSLIM COMMUNITIES Achmad Fajaruddin; Diva Rafifah Mutiara Muhammad
Journal of Islamic Economics and Philanthropy Vol 4, No 02 (2021): Mei
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.613 KB) | DOI: 10.21111/jiep.v4i02.6357

Abstract

Internet is a global network that connects electronic media with other media. The conveniences offered by internet services have changed people's lives. It is what eventually led to the term of e-commerce/market-place as an online business.  Management has also become more thorough in determining its online business strategy, as there would be a lot of competition to increase customer satisfaction and loyalty. One solution to compete is to apply experiential marketing, which could stimulate customer experience to increase satisfaction and ultimately lead consumers to become loyal to a product or service. However, in consuming products as Muslim, we have to make sure what product we consume according to Islamic Principles. This paper aims to analyze the effect of experiential marketing on online business on Islam's consumption behavior, especially for the University of Darussalam Gontor for Girls collegian in Mantingan, Ngawi, East Java. The method used in this paper is multiple linear regression analysis, with a total sample of 342 respondents and the analysis tool uses Eviews7. This paper shows that the experiential marketing dimension consisting of sense, feel, think, act, and relate simultaneously has a significant influence on the principles of consumer behavior in Islam, which consists of the Syariah Principle, Quantity Principle, Priority Principle, Social Principle, and Environmental Rule. It is shown that online product and service providers can apply experiential marketing to increase customer satisfaction and loyalty.
ANALISIS MODEL DROPSHIPPING DALAM ETIKA BISNIS ISLAM Yazida Salsabiila; Achmad Fajaruddin
Journal of Islamic Economics and Philanthropy Vol 3, No 04 (2020): November
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1058.092 KB) | DOI: 10.21111/jiep.v3i04.5279

Abstract

Dropshipping is one form of online business development that is now rife in demand by all business people throughout the world. This dropshipping model is not much different from online businesses in general, enough to capitalize on communication tools such as laptops or gadgets and the internet to access this business. The various facilities offered to the drop shipper are very interesting, some of them are like selling without capital, without stocking goods, and satisfying profits. The convenience offered by the dropshipping model is quite beneficial to the dropshipping offender. Whereas in Islam, humans are allowed to seek wealth by doing business. However, the search for this wealth in a way that is good and by the Shari'a, one of which reflects the axiom of Islamic business ethics in it. The purpose of this study is to analyze the activities and strategies of the dropshipping model and the application of the dropshipping perspective of Islamic business ethics. This research is qualitative research using the library method. The data taken for library research is taken from the exploration of library materials that are studied holistically. The results of this study indicate that the activities and strategies of this dropshipping model have fulfilled the axioms of Islamic business ethics. This is reflected in the model of cooperation between dropshipping actors, goods sold by the drop shipper, the suitability of selling prices, marketing of drop ship goods, and consumer transactions. But in reality, some drop-shippers don't do dropshipping properly. Resulting in various disputes between dropshipping actors and consumers. However, this research is far from perfect, hopefully, it can be perfected by further researchers.
TINGKAT LITERASI SUKUK MAHASISWA EKONOMI ISLAM (STUDI DI UNIVERSITAS ISLAM INDONESIA DAN UNIVERSITAS DARUSSALAM GONTOR) Miftahul Huda; Achmad Fajaruddin; Nafisatu Roudlotin Ni’mah
Journal of Islamic Economics and Philanthropy Vol 4, No 03 (2021): Agustus
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (739.144 KB) | DOI: 10.21111/jiep.v4i03.6607

Abstract

The majority of Indonesia’s Muslim population cannot increase capitalization in the sharia capital market. Compared to other Asian countries, Indonesia should have more potential to increase the number of investor Sukuk in the sharia capital market given the large population of Muslims in Indonesia. The problem that arises a lot among students is the lack of a fixed income and still very dependent on parents and wasteful attitudes on spending money that is less important. Sukuk can be one of the paths to develop the sharia economy. Investment based on sharia principles provides a great opportunities and ease in their implementation, it make Sukuk an excellent opportunity to be amendable. This study aims to measure the Sukuk literacy rate of Islamic economic college students for private Islamic universities. This study distributed 169 questionnaires and was shared in Islamic University of Indonesia and University of Darussalam Gontor to compare the Sukuk literacy rate between two universities. The data analysis method used by this research is descriptive analysis percentage. The result showed in this study is that the Sukuk literacy rate in both universities is in the medium category looked to the score of Islamic University of Indonesia 66,62 and to the University of Darussalam Gontor that is 60,58. However even though they belong in the same category, the percentage rate in the Islamic University of Indonesia is higher than the University of Darussalam Gontor.
ANALISIS MODEL DROPSHIPPING DALAM ETIKA BISNIS ISLAM Yazida Salsabiila; Achmad Fajaruddin
Journal of Islamic Economics and Philanthropy Vol. 3 No. 2 (2020): November
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1058.092 KB) | DOI: 10.21111/jiep.v3i04.5279

Abstract

Dropshipping is one form of online business development that is now rife in demand by all business people throughout the world. This dropshipping model is not much different from online businesses in general, enough to capitalize on communication tools such as laptops or gadgets and the internet to access this business. The various facilities offered to the drop shipper are very interesting, some of them are like selling without capital, without stocking goods, and satisfying profits. The convenience offered by the dropshipping model is quite beneficial to the dropshipping offender. Whereas in Islam, humans are allowed to seek wealth by doing business. However, the search for this wealth in a way that is good and by the Shari'a, one of which reflects the axiom of Islamic business ethics in it. The purpose of this study is to analyze the activities and strategies of the dropshipping model and the application of the dropshipping perspective of Islamic business ethics. This research is qualitative research using the library method. The data taken for library research is taken from the exploration of library materials that are studied holistically. The results of this study indicate that the activities and strategies of this dropshipping model have fulfilled the axioms of Islamic business ethics. This is reflected in the model of cooperation between dropshipping actors, goods sold by the drop shipper, the suitability of selling prices, marketing of drop ship goods, and consumer transactions. But in reality, some drop-shippers don't do dropshipping properly. Resulting in various disputes between dropshipping actors and consumers. However, this research is far from perfect, hopefully, it can be perfected by further researchers.
THE EFFECT EXPERIENTIAL MARKETING OF ONLINE BUSINESS ON CONSUMPTION BEHAVIOR IN MUSLIM COMMUNITIES Achmad Fajaruddin; Diva Rafifah Mutiara Muhammad
Journal of Islamic Economics and Philanthropy Vol. 3 No. 4 (2021): May
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.613 KB) | DOI: 10.21111/jiep.v4i02.6357

Abstract

Internet is a global network that connects electronic media with other media. The conveniences offered by internet services have changed people's lives. It is what eventually led to the term of e-commerce/market-place as an online business.  Management has also become more thorough in determining its online business strategy, as there would be a lot of competition to increase customer satisfaction and loyalty. One solution to compete is to apply experiential marketing, which could stimulate customer experience to increase satisfaction and ultimately lead consumers to become loyal to a product or service. However, in consuming products as Muslim, we have to make sure what product we consume according to Islamic Principles. This paper aims to analyze the effect of experiential marketing on online business on Islam's consumption behavior, especially for the University of Darussalam Gontor for Girls collegian in Mantingan, Ngawi, East Java. The method used in this paper is multiple linear regression analysis, with a total sample of 342 respondents and the analysis tool uses Eviews7. This paper shows that the experiential marketing dimension consisting of sense, feel, think, act, and relate simultaneously has a significant influence on the principles of consumer behavior in Islam, which consists of the Syariah Principle, Quantity Principle, Priority Principle, Social Principle, and Environmental Rule. It is shown that online product and service providers can apply experiential marketing to increase customer satisfaction and loyalty.
TINGKAT LITERASI SUKUK MAHASISWA EKONOMI ISLAM (STUDI DI UNIVERSITAS ISLAM INDONESIA DAN UNIVERSITAS DARUSSALAM GONTOR) Miftahul Huda; Achmad Fajaruddin; Nafisatu Roudlotin Ni’mah
Journal of Islamic Economics and Philanthropy Vol. 4 No. 1 (2021): August
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (739.144 KB) | DOI: 10.21111/jiep.v4i03.6607

Abstract

The majority of Indonesia’s Muslim population cannot increase capitalization in the sharia capital market. Compared to other Asian countries, Indonesia should have more potential to increase the number of investor Sukuk in the sharia capital market given the large population of Muslims in Indonesia. The problem that arises a lot among students is the lack of a fixed income and still very dependent on parents and wasteful attitudes on spending money that is less important. Sukuk can be one of the paths to develop the sharia economy. Investment based on sharia principles provides a great opportunities and ease in their implementation, it make Sukuk an excellent opportunity to be amendable. This study aims to measure the Sukuk literacy rate of Islamic economic college students for private Islamic universities. This study distributed 169 questionnaires and was shared in Islamic University of Indonesia and University of Darussalam Gontor to compare the Sukuk literacy rate between two universities. The data analysis method used by this research is descriptive analysis percentage. The result showed in this study is that the Sukuk literacy rate in both universities is in the medium category looked to the score of Islamic University of Indonesia 66,62 and to the University of Darussalam Gontor that is 60,58. However even though they belong in the same category, the percentage rate in the Islamic University of Indonesia is higher than the University of Darussalam Gontor.
Co-Authors Diva Rafifah Mutiara Muhammad Miftahul Huda Nafisatu Roudlotin Ni’mah Yazida Salsabiila