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All Journal Komunika: Jurnal Dakwah dan Komunikasi International Journal of Applied Science and Sustainable Development (IJASSD)
Andre Rahmanto
Universitas Sebelas Maret Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemanfaatan Media Digital untuk Dakwah Pesantren Tebuireng Munawara Munawara; Andre Rahmanto; Ign. Agung Satyawan
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 14 No 1 (2020)
Publisher : Fakultas Dakwah UIN Prof. K.H. Saifuddin Zuhri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.738 KB) | DOI: 10.24090/komunika.v14i1.3226

Abstract

In the current era of digital information and communication technology, the Pesantren Tebuireng utilizes social media as a means of spreading da'wah. The purpose of this research is to find out the use of digital media for Pesantren Tebuireng. This research was conducted at the Tebuireng Islamic Boarding School with a qualitative research method interviewing several managers of the Tebuireng Islamic social media account, besides analyzing the content using a text analysis method to find out the messages and meanings conveyed in the preaching. The use of digital media for Pesantren Tebuireng gives several things to the community, namely: 1) spreading reliable information and making people aware of the importance of tabayyun 2) spreading moderate and trusted propaganda 3) inviting people to use digital media to preach. Di era teknologi informasi dan komunikasi digital saat ini, Pesantren Tebuireng memanfaatkan media sosial sebagai sarana menyebarkan dakwah. Tujuan dalam penelitian ini yaitu untuk mengetahui pemanfaatan media digital bagi Pesantren Tebuireng. Selain itu, penelitian ini memberikan referensi bagi pesantren atau lembaga pendidikan yang lain untuk memanfaatkan teknologi digital dengan sebaik-baiknya dan mulai menyuarakan dakwah Islam secara lebih luas dan menyebar manfaatnya dengan memakai sudut pandang positif terhadap kehadiran teknologi digital. Penelitian ini dilakukan dengan metode penelitian kualitatif yang mewawancarai beberapa pengelola akun media sosial Pesantren Tebuireng, selain itu juga menganalisa konten menggunakan metode analisis teks mengetahui pesan-pesan dan makna yang disampaikan dalam dakwah tersebut. Adapun pemanfaatan media digital bagi Pesantren Tebuireng memberikan beberapa hal terhadap masyarakat, yaitu: 1) menyebarkan informasi terpercaya dan menyadarkan masyarakat tentang pentingnya tabayyun 2) menyebarkan dakwah yang moderat dan terpercaya 3) mengajak masyarakat memanfaatkan media digital untuk berdakwah.
COMMUNICATION STRATEGY USED BY PT GRAB INDONESIA IN MAINTAINING DRIVER-PARTNER LOYALTY Ketut Alit Pratiwi; Andre Rahmanto; Sudarmo
International Journal of Applied Science and Sustainable Development (IJASSD) Vol. 3 No. 2 (2021): International Journal of Applied Science and Sustainable Development (IJASSD)
Publisher : Unmas Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.246 KB)

Abstract

Employee loyalty is one of the most important things that must be maintained by a company. Grab is a transportation company that focuses on maintaining the loyalty of its driver-partners. Therefore, the Grab company can survive until now. The Grab company then made an innovation, namely Grab Benefit to provide benefits to drivers in the hope of increasing driver loyalty. This study focused on analyzing the management of communication strategy used by PT Grab Indonesia in providing benefits to the drivers to increase the loyalty of their driver-partners. This research made use of the qualitative research method and the data collection was conducted through interviews. The results of this study showed that Grab Benefit is currently able to provide benefits to their drivers where all driver needs are provided from basic needs to entertainment for drivers. In addition, to grab benefits, Grab also holds Night Appreciation Partner which is run every year to give rewards to driver-partners who excel. It is not only for drivers, but their family members also get the benefits provided by Grab, one of which is scholarships for driver-partner children. Grab also provides a place for driver-partners to express their complaints, a discussion activity between driver-partners and representatives from Grab. Furthermore, this study implies that communication strategy is important to be developed to maintain sustainable drivers’ loyalty towards Grab company.
Co-Authors Ign. Agung Satyawan Ketut Alit Pratiwi Munawara Munawara Sudarmo