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All Journal Jurnal Ilmiah Mahasiswa FEB Asia-Pacific Management and Business Application Reswara: Jurnal Pengabdian Kepada Masyarakat
Ayu Febriyanti Puspitasari
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS KINERJA KEUANGAN PEMERINTAH DAERAH KOTA MALANG TAHUN ANGGARAN 2007-2011 Ayu Febriyanti Puspitasari
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.443 KB)

Abstract

The study was conducted to analyze the financial performance of the local government of Malang City in last five years (2007-2011) with a ratio analysis of financial independence, effectiveness and efficiency of the PAD, the ratio of routine expenditure to total expenditure, the ratio of development expenditure to total expenditure, growth ratios, as well as aspects of the analysis financing. Keyword        : Financial performance, Ratio Analysis, APBD, Malang City, Revenue, Expenditure, Financing
SOSIALISASI UNDANG-UNDANG CIPTA KERJA TENTANG PERIZINAN USAHA IBU-IBU PKK RW 20 KELURAHAN BUNULREJO MALANG Lilies Nur Aini; Sanita Dhakirah; Ayu Febriyanti Puspitasari; Suci Nur Fauziah; Helmi Adisaksana; Kadek Suarjuna Batubulan; Ane Fany Novitasari
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2021)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.441 KB) | DOI: 10.46576/rjpkm.v2i2.1190

Abstract

 Indonesia merupakan salah satu negara yang mendukung adanya pendirian usaha-usaha, baik dari negara maupun dari pihak swasta. Izin usaha akan menjamin suatu usaha dapat berjalan tanpa intervensi dari pihak manapun dan mendapat pengakuan dikarenakan adanya kepastian hukum terhadap proses, barang dan jasa yang dihasilkan oleh suatu unit usaha. Izin usaha merupakan tahapan awal yang harus diurus sebelum sebuah unit usaha didirikan. Akan tetapi, seringkali ditemui di lapangan bahwa banyak dari masyarakat yang tidak paham mengenai izin usaha, baik dari segi pengertian, urgensi, ataupun jenis-jenis perizinannya. Tujuan dari PkM ini adalah untuk memberikan wawasan dan pengetahuan kepada Ibu-Ibu PKK RW 20 Kelurahan Bunulrejo Kota Malang tentang Undang-Undang Cipta Kerja Tentang Perizinan Usaha. Hasil evaluasi kegiatan pengabdian menunjukkan tercapainya target kegiatan yang meliputi jumlah peserta, tujuan sosialisasi, materi yang disampaikan serta penguasaan materi oleh peserta. Seluruh peserta memberikan sambutan dan antusiasme yang baik dalam kegiatan ini, hal ini dibuktikan dengan keaktifan peserta dalam berpartisipasi selama kegiatan berlangsung
SOSIALISASI UNDANG-UNDANG CIPTA KERJA TENTANG PERIZINAN USAHA IBU-IBU PKK RW 20 KELURAHAN BUNULREJO MALANG Aini, Lilies Nur; Dhakirah, Sanita; Puspitasari, Ayu Febriyanti; Fauziah, Suci Nur; Adisaksana, Helmi; Batubulan, Kadek Suarjuna; Novitasari, Ane Fany
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2021)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v2i2.1190

Abstract

 Indonesia merupakan salah satu negara yang mendukung adanya pendirian usaha-usaha, baik dari negara maupun dari pihak swasta. Izin usaha akan menjamin suatu usaha dapat berjalan tanpa intervensi dari pihak manapun dan mendapat pengakuan dikarenakan adanya kepastian hukum terhadap proses, barang dan jasa yang dihasilkan oleh suatu unit usaha. Izin usaha merupakan tahapan awal yang harus diurus sebelum sebuah unit usaha didirikan. Akan tetapi, seringkali ditemui di lapangan bahwa banyak dari masyarakat yang tidak paham mengenai izin usaha, baik dari segi pengertian, urgensi, ataupun jenis-jenis perizinannya. Tujuan dari PkM ini adalah untuk memberikan wawasan dan pengetahuan kepada Ibu-Ibu PKK RW 20 Kelurahan Bunulrejo Kota Malang tentang Undang-Undang Cipta Kerja Tentang Perizinan Usaha. Hasil evaluasi kegiatan pengabdian menunjukkan tercapainya target kegiatan yang meliputi jumlah peserta, tujuan sosialisasi, materi yang disampaikan serta penguasaan materi oleh peserta. Seluruh peserta memberikan sambutan dan antusiasme yang baik dalam kegiatan ini, hal ini dibuktikan dengan keaktifan peserta dalam berpartisipasi selama kegiatan berlangsung
ANALISIS KINERJA KEUANGAN PEMERINTAH DAERAH KOTA MALANG TAHUN ANGGARAN 2007-2011 Puspitasari, Ayu Febriyanti
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study was conducted to analyze the financial performance of the local government of Malang City in last five years (2007-2011) with a ratio analysis of financial independence, effectiveness and efficiency of the PAD, the ratio of routine expenditure to total expenditure, the ratio of development expenditure to total expenditure, growth ratios, as well as aspects of the analysis financing. Keyword        : Financial performance, Ratio Analysis, APBD, Malang City, Revenue, Expenditure, Financing
Brand Awareness, Ad Attıtudes and Ad Features Toward Engagement on Youtube: an Empırıcal Study of Green Automobıles Puspitasari, Ayu Febriyanti; Shen, Chien Wen
APMBA (Asia Pacific Management and Business Application) Vol. 2 No. 3 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2014.002.03.3

Abstract

The purpose of this paper is to develop suitable measurements for brand awareness, ad attitudes, ad features, and customer engagement on YouTube, also to investigate the relationships among brand awareness, ad attitudes, ad features toward engagements on YouTube and conduct an empirical study of green automobile videos on YouTube channel. YouTube as social media video sharing platform are used as a platform to investigate customer engagements. The study utilizes statistics data from YouTube channel. There are 7 green car model of video advertisements chosen as the sample of this study. Total number of observations are 633 green car video advertisements on YouTube. Comparison of full model and reduced model also multiple linear regression are conducted to analyze the relationship among brand awareness, ad attitudes, ad features toward engagements. The result shows thatbrand awareness and ad attitudes play very important role to engage customer on YouTube. Hence ad features doesn’t significantly play important role to engage customer on YouTube. The result of this research also shows that green or non-green messages which delivered by each video advertisement is not influence significantly. Indicate that it is important for company to consider use YouTube as one of video sharing platform to engage their customer through online video advertisements.This research model also can be used for another social media in example facebook, twitter, etc with different measurement. This research framework also can be used to analyze the effectiveness of company’s engagement process on YouTube. Online advertisers therefore should work with companies that operate social media websites especially use YouTube to increase the persuasive effects of interactivity, make advertised products more tangible for potential consumers, identify the most important attributes, and use these attributes in advertising. There is no previous research addresses about this kind of issues. The study combine three variables brand awareness, ad attitudes, and ad features toward engagement together and focus on YouTube as video sharing platform.
The Role of Brand Image, Brand Equity and Product Quality toward Customers' Attitudes to Consume Eco Friendly Cosmetic Product (An Empirical Study: Millennial Generation Female Customers in Indonesia) Puspitasari, Ayu Febriyanti
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

This research is motivated by the increasingly competitive cosmetics product industry with an environmentally friendly concept in Indonesia. The phenomenon shows that there has been a change in consumption patterns in female Customers, especially cosmetic products from conventional cosmetics to environmentally friendly cosmetics. The purpose of this study was to determine the extent of the role of brand image, brand equity and product quality on the attitudes of female Customers of the millennial generation in Indonesia on the use of cosmetics with eco-friendly concepts, both partially and simultaneously. The population in this study is female Customers in Indonesia using stratified random sampling so that only female Customers are included in the millennial generation (ages 25-40 years) as the sample in this study. The results showed that brand image (and product quality) had a partially positive effect on costumer attitudes on the use of environmentally friendly cosmetic products. Brand Equity does not show a positive relationship to consumer attitudes because customers are more impressed by the brand image and quality of environmentally friendly cosmetic products. Brand image brand equity product quality also have a positive role simultaneously on consumer attitude on the use of environmentally friendly cosmetic products. This research highlight the response of millennial female Customers who are very adaptive to the changing times in using environmentally friendly cosmetic products therefore it is recommended that environmentally friendly cosmetic manufacturers continue to innovate on existing products based on this strategies.  
Co-Authors Adisaksana, Helmi Aini, Lilies Nur Ane Fany Novitasari Ane Fany Novitasari Batubulan, Kadek Suarjuna Chien Wen Shen, Chien Wen Fauziah, Suci Nur Helmi Adisaksana Lilies Nur Aini Sanita Dhakirah Suci Nur Fauziah