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Budi UTAMI
State University of Malang, Indonesia
Economics, Econometrics & Finance Environmental Science Social Sciences

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Attitude And Intention On Oline Shop: Trust And Risk Perception Relationship Budi UTAMI; Puji HANDAYATI
International Journal of Environmental, Sustainability, and Social Science Vol. 3 No. 1 (2022): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v3i1.136

Abstract

The concept of e-commerce makes consumers change the way they shop through the internet, which is known as online shopping. This online shopping behavior requires consumers to have trust or trust in the seller. The purpose of this study was to determine the effect of trust on perceived risk, attitudes towards online shopping, and online shopping intentions on MS Glow products in Mojokerto. There are 100 respondents with the criteria that they have never made an online purchase. Testing using SEM-PLS. There are six hypotheses of the relationship in this study. Of the six relationships that were hypothesized and tested in this study, four of them showed a significant relationship that was accepted, and the other two showed an insignificant relationship that was rejected. The online shopping intention variable is strongly influenced by attitudes towards online shopping. Attitudes towards online shopping are directly influenced by consumer trust. Attitudes towards online shopping are influenced indirectly by trust. Intention to shop online is not directly affected by perceived risk. Attitudes towards online shopping are directly influenced by consumer trust. Attitudes towards online shopping are influenced indirectly by trust. Intention to shop online is not directly affected by perceived risk. Attitudes towards online shopping are directly influenced by consumer trust. Attitudes towards online shopping are influenced indirectly by trust. Intention to shop online is not directly affected by perceived risk.
Strategy Formulating Based On Critical Success Factors In Mutiara Bakery MSMES Budi UTAMI; Sudarmiatin SUDARMIATIN; Agus HERMAWAN
International Journal of Environmental, Sustainability, and Social Science Vol. 3 No. 2 (2022): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v3i2.131

Abstract

Mutiara Bakery is a UMKM that produces and markets bread. Currently, only 2 (two) stores are operating. CPM is an appropriate strategic management tool in identifying the strengths and weaknesses of the main competitors in relation to the strategic position of the products or services offered. This research aims to strategy formulating based on critical success factors in Mutiara bakery MSMEs. The basic method used in this research is the descriptive-analytical method. The technical implementation of this research is carried out using a survey technique, namely the method of collecting data from a number of units or individuals at the same time (or period). The results showed that Mutiara Bakery SMEs needed. The proposed marketing strategy can be divided into 2 groups, short-term and long-term. The short term can be done now, while the long term is done after waiting for capital input. Strategies that can be carried out by MSME Mutiara Bakery can now be seen as follows: 1. Creating new, more attractive packaging designs 2. Sales are made online using Facebook, Instagram, and WhatsApp.
Co-Authors Agus Hermawan Puji Handayati Sudarmiatin