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All Journal Ilomata International Journal of Management Ilomata International Journal of Management MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Erwin Permana
Pancasila University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of the Business Environment in Construction Service Industry in DKI Jakarta Indonesia Rukun Santoso; Erwin Permana; Brahim Abdullah
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.104 KB) | DOI: 10.52728/ijjm.v2i3.279

Abstract

This study aims to specifically analyze the business environment in the construction service industry in DKI Jakarta, by using an external and internal dimension factor approach. The dimensions of external factors include several indicators such as political, economic, social, and technological indicators. While the internal factor dimensions consist of indicators of corporate culture, corporate structure, and corporate resources. The analysis technique uses Structural Equation Model (SEM) with SmartPLS. The number of samples included 370 leaders of construction service companies in DKI Jakarta. One company is represented by one company leader, either a large, medium or small scale company. The results showed that external factors are more dominant than internal factors in shaping the construction service business environment in DKI Jakarta. It can be understood because as the capital city, DKI Jakarta has a far more complex constellation than other regions. It means that in the case of operating companies in Jakarta, they must be agile in managing external threats and opportunities. Companies that cannot adapt to the very dynamic climate in the capital with the dramatic competition will not be able to survive.
Analysis of the Business Environment in Construction Service Industry in DKI Jakarta Indonesia Rukun Santoso; Erwin Permana; Brahim Abdullah
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i3.279

Abstract

This study aims to specifically analyze the business environment in the construction service industry in DKI Jakarta, by using an external and internal dimension factor approach. The dimensions of external factors include several indicators such as political, economic, social, and technological indicators. While the internal factor dimensions consist of indicators of corporate culture, corporate structure, and corporate resources. The analysis technique uses Structural Equation Model (SEM) with SmartPLS. The number of samples included 370 leaders of construction service companies in DKI Jakarta. One company is represented by one company leader, either a large, medium or small scale company. The results showed that external factors are more dominant than internal factors in shaping the construction service business environment in DKI Jakarta. It can be understood because as the capital city, DKI Jakarta has a far more complex constellation than other regions. It means that in the case of operating companies in Jakarta, they must be agile in managing external threats and opportunities. Companies that cannot adapt to the very dynamic climate in the capital with the dramatic competition will not be able to survive.
Strategi Meningkatkan Brand Awareness Melalui Konten Kreatif Dalam Pemasaran Media Sosial Tiktok Brand Tenue De Attire Erwin Permana; Dewi Stalastiana; Rahil Khalisoh; Syamsurizal Syamsurizal
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.931

Abstract

The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research uses a descriptive qualitative approach, data was obtained using literature review techniques and official publications. Tenue De Attire's marketing strategy shows that they can use social media, especially TikTok, to increase brand awareness and introduce their products to the public. They managed to create a strong connection between the audience and the brand by focusing on creating engaging video content, especially by using adaptable ideas and following popular trends. Tenue De Attire uses an Inbound Marketing approach to direct TikTok users from the stage of attracting attention to the stage of becoming potential customers, by using interesting content to provide information about their products indirectly. Inbound marketing strategy has four stages, namely: Attract, Convert, Close and Delight. Using TikTok's Shop and Live features also helped them increase customer relations and sales. Therefore, Tenue De Attire has achieved success thanks to its innovative and smart marketing strategies.
Strategi Pemasaran Flash Sale Live Shopping Tiktok Shop Terhadap Minat Konsumen Dalam Membeli Produk Maybelline Erwin Permana; Almeyra Azarine Hadityaputri; Firza Intania Azzahra; Syamsurizal Syamsurizal
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.932

Abstract

The development of digital marketing has given birth to various marketing innovations that were previously unknown. One form of digital marketing innovation currently is Flash Shale Live Shopping on Tiktok. This research aims to analyze the Tiktok Shop Flash Sale Live Shopping marketing strategy on consumer buying interest in Maybelline products. The research was carried out using a descriptive qualitative approach, research data came from search results in various digital databases. The research results show that Live shopping on the TikTok Shop has proven effective in influencing consumer buying interest in Maybelline products. This success was driven by several factors: 1). Live shopping videos that display products in real time and attractive visualizations. 2). Prices during the duration of live shopping. Maybelline provides several promotions such as Buy 1 Get 1 and discount voucher promos. 3). Time, the Maybelline brand carries out live shopping for 24 hours so that it can always connect and interact with consumers such as product question and answer sessions in the comments column. 4). Maybelline products display single and bundled products at more economical prices when live shopping. The fifth factor is flash sales, the Maybelline brand uses a flash sale marketing strategy to provide big discounts for a limited time. With the live shopping marketing strategy, it also makes it easier for the Maybelline brand to meet consumer buying interest indicators, namely attention, interest, desire and action, that is, buyers can be interested and immediately buy products in live shopping sessions.
Co-Authors Almeyra Azarine Hadityaputri Brahim Abdullah Dewi Stalastiana Firza Intania Azzahra Rahil Khalisoh Rukun Santoso Syamsurizal Syamsurizal