Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Ilomata International Journal of Management Ilomata International Journal of Management JAMBIS : Jurnal Administrasi Bisnis
Endra Marsudi
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analysis of Digital Optimization Strategy at Al Eiman Royal Hotel Madinah during Pandemic Zulkifli Zulkifli; Redjeki Agoestyowati; Nila Prasetyningsih; Yuni Heriyanti; Endra Marsudi
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.265 KB) | DOI: 10.52728/ijjm.v3i1.355

Abstract

This research aims to analyze digital optimization Al Eiman Royal hotel, to analyze decision-making efforts are to deal with problems that arise during the pandemic. It also to see the digital optimization strategy carried out by hotels in Madinah during the pandemic. Data analysis source by searching, collecting data by conducting observations and interviews and then making conclusions so that they are easy to understand. The interview technique that will be used is a structured interview. The various data obtained are then processed and analyzed using the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), TOWS Matrix, and IE Matrix to conclude the strategies that have been carried out and inputs that can be used by Al Eiman Royal Hotel as a reference for optimizing the implementation of digital strategies during the pandemic. According to the research result, the IFE and EFE matrix with a total weight of 3.45 for IFE and 2.51 for EFE puts the hotel is in a Growth Stability position with a strategy to keep and maintain the existing market while being able to develop with new types of services also can formulate strategic options for hotel directions using the TOWS matrix.
Analysis of Digital Optimization Strategy at Al Eiman Royal Hotel Madinah during Pandemic Zulkifli Zulkifli; Redjeki Agoestyowati; Nila Prasetyningsih; Yuni Heriyanti; Endra Marsudi
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i1.355

Abstract

This research aims to analyze digital optimization Al Eiman Royal hotel, to analyze decision-making efforts are to deal with problems that arise during the pandemic. It also to see the digital optimization strategy carried out by hotels in Madinah during the pandemic. Data analysis source by searching, collecting data by conducting observations and interviews and then making conclusions so that they are easy to understand. The interview technique that will be used is a structured interview. The various data obtained are then processed and analyzed using the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), TOWS Matrix, and IE Matrix to conclude the strategies that have been carried out and inputs that can be used by Al Eiman Royal Hotel as a reference for optimizing the implementation of digital strategies during the pandemic. According to the research result, the IFE and EFE matrix with a total weight of 3.45 for IFE and 2.51 for EFE puts the hotel is in a Growth Stability position with a strategy to keep and maintain the existing market while being able to develop with new types of services also can formulate strategic options for hotel directions using the TOWS matrix.
PENGARUH GAYA HIDUP DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOPI JANJI JIWA DI SUMMARECON KOTA BEKASI Endra Marsudi; Teguh Santoso; Amanda Novalia Putri
JAMBIS : Jurnal Administrasi Bisnis Vol 4, No 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4093

Abstract

This study aims to analyze the influence of lifestyle and word of mouth on the purchase decision of soul promise coffee. This research is a quantitative research. The sample in this study amounted to 130 respondents taken using purposive sampling techniques. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis used is multiple linear regression analysis, t test, F test, and determinant coefficient. The results in this study showed that based on the t test, the Word of Mouth variable was partially significant. Silmutantly, the Word of Mouth variable has a positive and significant effect on the decision to purchase soul promise coffee in Summarecon Bekasi city. While the Lifestyle variable partially has a significant effect, simultaneously the Lifestyle and Word of Mouth variables have a positive and significant effect on the decision to purchase soul promise coffee in Summarecon Bekasi city
Co-Authors Amanda Novalia Putri Nila Prasetyningsih Redjeki Agoestyowati Teguh Santoso Yuni Heriyanti Zulkifli Zulkifli