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All Journal Jurnal Purifikasi YASIN: Jurnal Pendidikan dan Sosial Budaya
Muharto Muharto
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Chemical Engineering, Chemistry & Bioengineering Environmental Science Social Sciences Other

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PENURUNAN KADAR DETERJEN DALAM AIR MINUM DENGAN MENGGUNAKAN SERBUK BIJI KELOR (Moringa oleifera) Muharto Muharto
Purifikasi Vol 5 No 2 (2004): Jurnal Purifikasi
Publisher : Department of Environmental Engineering-Faculty of Civil, Environmental and Geo Engineering. Institut Teknologi Sepuluh Nopember, Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.16 KB) | DOI: 10.12962/j25983806.v5.i2.313

Abstract

Surabaya with 3.5 millons of population needs clean water about 10 m3/s. Large quantities of water must be supplied from Surabaya river as water source. Yet the river has polluted by detergent. It caused the clean water to contain detergent exceed the Indonesian Minister of Health Limit (0.05 mg/l detergent as LAS). In the other side moringa oleifera seed can adsorp detergent in water. Parameters, which duration influence the adsorption are detergent initial concentration, concentration and size of the seed, and time of adsorption. The adsorption process follows Freundlich isotherm adsorption model.
Strategi Meningkatkan Daya Saing UMKM Kopi Dinodok Desa Bilalang Satu Muhamad Zakir Mokoginta; Muharto Muharto; Aisya Mutiarasari
YASIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v6i1.8939

Abstract

The growth of local micro, small, and medium enterprises (MSMEs) needs to be continuously encouraged to enhance development and competitiveness; however, some MSMEs, such as Kopi Dinodok in Bilalang Satu Village, Kotamobagu City, still exhibit relatively slow progress. This study aimed to formulate strategies to improve the competitiveness of the Kopi Dinodok MSME, which produces pure robusta coffee with a distinctive flavor and has obtained certification from the Food and Drug Supervisory Agency (Balai POM) and an MD license. The research employed a descriptive qualitative approach with SWOT analysis, using data obtained through in-depth interviews with the owner, workers, and customers, field observations, and document analysis. The results of the analysis showed a total IFAS score of 2.97, with key strengths including product quality, official certification, government support, an organized production process, and customer loyalty, alongside weaknesses such as limited capital, low production capacity, and suboptimal digital marketing. The total EFAS score of 2.94 indicated major opportunities in the form of a growing coffee consumption trend, expanding local and national markets, government-provided training support, and potential collaboration with culinary business actors, while the enterprise also faces threats such as fluctuating coffee bean prices, intense competition, and limited production technology. The Cartesian SWOT Diagram analysis positioned the MSME in Quadrant I (aggressive strategy) with coordinates (1.85; 1.62), indicating that internal strengths can be optimally leveraged to capture external opportunities. It is concluded that strategies to enhance the competitiveness of Kopi Dinodok include market penetration, brand strengthening, product diversification, and the optimization of digital marketing, which in practical terms imply the development of innovative MSME business strategies based on local potential.
Co-Authors Aisya Mutiarasari Muhamad Zakir Mokoginta