Claim Missing Document
Check
Articles

Found 5 Documents
Search

The effect of perception of value co-creation on customer satisfaction through perceived value and brand equity as moderating factors Ilham; Abror
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (698.285 KB) | DOI: 10.24036/jkmp.v1i2.31

Abstract

This study aims to determine the effect of perception of value co-creation on customer satisfaction through perceived value and brand equity as a moderating effect on the promise of coffee consumers. This research was conducted on several customers who have visited and consumed the soul promise coffee. The analytical method used is a structural equation model (SEM). Based on the results of data processing that has been found, the results of hypothesis testing found that perception value co creation has a positive effect Perception value of co creation has a positive effect on customer satisfaction with perceived value as a moderating factor in consuming Kopi Janji Jiwa Padang. In the second hypothesis testing stage it was found that Perception of value co creation had a positive effect on customer satisfaction moderated by brand equity in consuming Kopi Janji Jiwa Padang.
From Intern to Industry Professional: How Work Experience and Satisfaction Influence Career Intentions in the Hotel Sector Dina Zikrah; Ilham; Haru Hasnel; Feri Ferdian
Journal of Business on Hospitality and Tourism Vol. 11 No. 1 (2025): June 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v11i1.455

Abstract

The hospitality industry faces persistent challenges in talent retention, particularly among new graduates. This study investigates how the nature of work and internship satisfaction jointly influence future career intentions among hotel management students in Indonesia. Using a quantitative, causal-comparative design, data were collected from 115 students at Universitas Negeri Padang who had completed internships in the hotel sector. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to test a mediation model. Results indicate that (1) the nature of work positively affects career intentions (β = 0.531, p < 0.001); (2) internship satisfaction also has a significant positive effect (β = 0.571, p < 0.001); and (3) internship satisfaction fully mediates the relationship between work nature and career choice (indirect effect = 0.094, p = 0.080). Contrary to expectations, the nature of work did not significantly predict internship satisfaction (p = 0.080), suggesting that students’ career decisions are shaped more by their overall satisfaction with the internship experience than by specific job characteristics. These findings underscore the strategic importance of designing meaningful, supportive internship programs to cultivate long-term industry commitment.
Pembelajaran Water Rescue Pada Kelompok Sadar Wisata Di Desa Tua Pejat Kepulauan Mentawai Nuridin Widya Pranoto; Ahmad Chaeroni; Andri Gemaini; Ilham; Roma Irawan
JURNAL PENGABDIAN MASYARAKAT OLAHRAGA DAN KESEHATAN (JASO) Vol. 3 No. 1 (2023): Jurnal Pengabdian Masyarakat Olahraga dan Kesehatan
Publisher : DEPARTEMEN KESEHATAN DAN REKREASI UNIVERSITAS NEGERI PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.649 KB) | DOI: 10.24036/jaso.v3i1.30

Abstract

Kepulauan mentawai memiliki potensi wisata laut yang potensial. Keberadaan potensi wisata belum berbanding lurus dengan peningkatan pengetahuan pada kelompok sadar wisata untuk melakukan pertolongan apabila terjadi korban kecelakaan laut. Tujuan pengabdian ini adalah untuk meningkatkan pengetahuan mencegah terjadinya korban kecelakaan air dan cara melakukan pertolongan pada korban kecelakaan air pada kelompok sadar wisata di Desa Tua Pejat Kepulauan Mentawai. Kegiatan ini dilaksanakan pada 19 Agustus 2022 di Desa Tua Pejat Kabuaten Kepulauan Mentawai. Terdapat 60 orang peserta yang terlibat dalam kegiata ini. Metode yang dipergunaka adalah peyuluhan proses pertolongan pada korban kecelakaan air melalui proses penyampaian materi, diskusi, dan peraktik lapangan. Hasil pengabdian diketahui terdapat peningkatan pegetahuan kelompok sadar wisata untuk melakukan pertolongan pada korban kecelakaan air di kawasan wisata.
Persepsi dan Harapan Wisatawan berdasarkan Kualitas Layanan Wisata Panjat Tebing dengan Metode SERVQUAL Meliza; Alimuddin; Sonya Nelson; Ilham; Ridho Bahtra
SPRINTER: Jurnal Ilmu Olahraga Vol. 7 No. 3 (2026): SPRINTER: Jurnal Ilmu Olahraga
Publisher : MAN Insan Cendekia Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46838/spr.v7i3.1366

Abstract

This study analyzed tourists’ perceptions of rock-climbing tourism service quality in Harau Valley using the five SERVQUAL dimensions and identified expectations for service improvement. A descriptive quantitative design with supporting qualitative data was employed. Thirty tourists were selected purposively; 60% had climbed at least five times. Data were collected through observation, a 60-item questionnaire, semi-structured interviews, and documentation. All items were valid, and Cronbach’s alpha coefficients across the five dimensions ranged from 0.788 to 0.910. The analysis used descriptive statistics, mean scores, respondent achievement percentages, and interview interpretation. Empathy reached 84.23%, Reliability 82.50%, and Responsiveness 75.32%, all in the good category, whereas Tangibles and Assurance each reached 51.41% and were categorized as poor. Tourists emphasized improvements in facilities, access, route information, equipment completeness, safety procedures, guide competence, and emergency preparedness. The findings indicate that service strengths lie in interpersonal interaction, while the main priorities are physical evidence and safety assurance. Management should also account for visitors’ experience levels, weather conditions, risk perceptions, and environmental carrying capacity so that increased visitation remains safe and sustainable.
Analisis Kemampuan Teknik Dasar dan Kondisi Fisik Pemain Futsal Putri Adios FC Padang ⁠Imelsa Nira Lorenza; Ridho Bahtra; Ilham; Andri Gemaini
SPRINTER: Jurnal Ilmu Olahraga Vol. 7 No. 3 (2026): SPRINTER: Jurnal Ilmu Olahraga
Publisher : MAN Insan Cendekia Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46838/spr.v7i3.1367

Abstract

This study aimed to describe the basic technical skills and physical condition of Adios FC Padang female futsal players as a basis for designing training programs. A quantitative descriptive design with a test-and-measurement survey approach was employed. The sample consisted of 30 players aged 20–23 years selected through purposive sampling. Physical condition was assessed using the Bleep Test, 20-Meter Sprint, Standing Broad Jump, and Illinois Agility Test, while basic skills were assessed using the Wall Pass Test, Slalom Dribbling Test, and Shooting Accuracy Test. Data were analyzed using descriptive statistics, percentages, norm-referenced classifications, and T-scores. Overall physical condition was classified as moderate, with a mean combined T-score of 198.50; the distribution was dominated by moderate (40%) and poor (30%) categories. Basic technical skills were also moderate, with a mean combined T-score of 150.01 and 37% of players in the moderate category. Endurance, passing-control, and shooting were the most critical weaknesses, whereas dribbling was relatively stronger. These findings support an integrated training program emphasizing aerobic capacity, passing and first-touch accuracy, finishing, lower-limb explosive power, and periodic reassessment using consistent measurement procedures.