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All Journal Marketing Management Studies Journal of Business on Hospitality and Tourism Jurnal Pengabdian Masyarakat Olahraga dan Kesehatan
Ilham
Universitas Negeri Padang
Humanities Education Environmental Science Health Professions Physics Public Health Social Sciences

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The effect of perception of value co-creation on customer satisfaction through perceived value and brand equity as moderating factors Ilham; Abror
Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (698.285 KB) | DOI: 10.24036/jkmp.v1i2.31

Abstract

This study aims to determine the effect of perception of value co-creation on customer satisfaction through perceived value and brand equity as a moderating effect on the promise of coffee consumers. This research was conducted on several customers who have visited and consumed the soul promise coffee. The analytical method used is a structural equation model (SEM). Based on the results of data processing that has been found, the results of hypothesis testing found that perception value co creation has a positive effect Perception value of co creation has a positive effect on customer satisfaction with perceived value as a moderating factor in consuming Kopi Janji Jiwa Padang. In the second hypothesis testing stage it was found that Perception of value co creation had a positive effect on customer satisfaction moderated by brand equity in consuming Kopi Janji Jiwa Padang.
From Intern to Industry Professional: How Work Experience and Satisfaction Influence Career Intentions in the Hotel Sector Dina Zikrah; Ilham; Haru Hasnel; Feri Ferdian
Journal of Business on Hospitality and Tourism Vol. 11 No. 1 (2025): June 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v11i1.455

Abstract

The hospitality industry faces persistent challenges in talent retention, particularly among new graduates. This study investigates how the nature of work and internship satisfaction jointly influence future career intentions among hotel management students in Indonesia. Using a quantitative, causal-comparative design, data were collected from 115 students at Universitas Negeri Padang who had completed internships in the hotel sector. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to test a mediation model. Results indicate that (1) the nature of work positively affects career intentions (β = 0.531, p < 0.001); (2) internship satisfaction also has a significant positive effect (β = 0.571, p < 0.001); and (3) internship satisfaction fully mediates the relationship between work nature and career choice (indirect effect = 0.094, p = 0.080). Contrary to expectations, the nature of work did not significantly predict internship satisfaction (p = 0.080), suggesting that students’ career decisions are shaped more by their overall satisfaction with the internship experience than by specific job characteristics. These findings underscore the strategic importance of designing meaningful, supportive internship programs to cultivate long-term industry commitment.
Pembelajaran Water Rescue Pada Kelompok Sadar Wisata Di Desa Tua Pejat Kepulauan Mentawai Nuridin Widya Pranoto; Ahmad Chaeroni; Andri Gemaini; Ilham; Roma Irawan
JURNAL PENGABDIAN MASYARAKAT OLAHRAGA DAN KESEHATAN (JASO) Vol. 3 No. 1 (2023): Jurnal Pengabdian Masyarakat Olahraga dan Kesehatan
Publisher : DEPARTEMEN KESEHATAN DAN REKREASI UNIVERSITAS NEGERI PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.649 KB) | DOI: 10.24036/jaso.v3i1.30

Abstract

Kepulauan mentawai memiliki potensi wisata laut yang potensial. Keberadaan potensi wisata belum berbanding lurus dengan peningkatan pengetahuan pada kelompok sadar wisata untuk melakukan pertolongan apabila terjadi korban kecelakaan laut. Tujuan pengabdian ini adalah untuk meningkatkan pengetahuan mencegah terjadinya korban kecelakaan air dan cara melakukan pertolongan pada korban kecelakaan air pada kelompok sadar wisata di Desa Tua Pejat Kepulauan Mentawai. Kegiatan ini dilaksanakan pada 19 Agustus 2022 di Desa Tua Pejat Kabuaten Kepulauan Mentawai. Terdapat 60 orang peserta yang terlibat dalam kegiata ini. Metode yang dipergunaka adalah peyuluhan proses pertolongan pada korban kecelakaan air melalui proses penyampaian materi, diskusi, dan peraktik lapangan. Hasil pengabdian diketahui terdapat peningkatan pegetahuan kelompok sadar wisata untuk melakukan pertolongan pada korban kecelakaan air di kawasan wisata.
Co-Authors Abror Abror Andri Gemaini Chaeroni, Ahmad Dina Zikrah Feri Ferdian Haru Hasnel Nuridin Widya Pranoto Roma Irawan