Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Indonesian Journal of Economics, Social, and Humanities
Musfialdy Musfialdy
State Islamic University of Sultan Syarif Kasim Riau
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Relationship Corporate Social Responsibility, Strategy on Marketing Performance: Value Creation as Mediation Musfialdy Musfialdy; Muhammad Soim; Edison Edison
Indonesian Journal of Economics, Social, and Humanities Vol 2 No 2 (2020)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.2.2.119-126

Abstract

Social investment by the company will build synergy for people, organizations, and individual which then build the company’s existence. Social investment using social capital also demands to support the company’s success in finding sustainable profits. This study aims to analyze the effect Corporate Social Responsibility (CSR) strategy on marketing performance and value creation as mediation The samples were 115 business media company in Indonesia. The data were collected by interviews and questionnaires. The data were analyzed by path analysis. The results show that CSR strategy has affected on value creation. CSR strategy affects marketing performance. Value creation has effects on marketing performance.
The Construction of the Meaning of Cafe for Millennials (Phenomenology in the Construction of the Meaning of Hanging Out for Millennials-Café User around Campus) Musfialdy Musfialdy; Rika Lusrivirga
Indonesian Journal of Economics, Social, and Humanities Vol 3 No 1 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.3.1.13-20

Abstract

Cafes are places where people drink coffee or other drinks that don't contain alkhohol. The purpose of this study is about cafe users on students born between 1981-1999 (y generation or millennial generation). Analyzing the meaning of cafes symbols on the millennial around campus. The theory used is theoretical phenomenon, where reality is constructed according to the perspective of the individual who is research informant. Another theory is the theory of social construction of reality that social processes through action and interaction, the individual creates a continuous, subjective, shared reality. The study is using qualitative methodologies with a phenomenological method. The study informants were students of the communication program study s-2 class 2019 postgraduate programs, Faculty of Communication Sciences, Padjadjaran University. Data gathering techniques through observation, interviews, secondary data sources. Research facility around the unpad campus, Jatinangor, West Java. This research shows the meaning in cafes obtained the word "nongki" to deduce student activities. The meaning of "nongki" means the cafe not only the places to eat and drink but also a place to hangouts of all the activities the students.
Co-Authors Edison Edison Muhammad Soim Rika Lusrivirga