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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal The Messenger
Primadhany Kartana Putri
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Pengaruh Faktor Sosial dan Psikografis terhadap Keputusan Mahasiswa Melakukan Registrasi Akademik (Studi pada Mahasiswa Universitas Dian Nuswantoro Terdaftar dan Aktif Tahun Akademik 2010/2011) Putri, Primadhany Kartana
Interaksi: Jurnal Ilmu Komunikasi Vol 1, No 1 (2012): July 2012
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.939 KB) | DOI: 10.14710/interaksi.1.1.57-64

Abstract

Abstract The present study is to examine the impact of social and psychographic factors on student’s decision in registering academic. The type of study is quantitative descriptive with using positivistic in frame of cognitive learning and information processing theories from Hawskin, Best and Motherbaugh and attribution theory from Fritz Heider. Descriptive factor is used to describe mean score of each factor, and regression is used to analyze hypothesis, which is social and psychographic factors are independent variable and student’s academic registration decision is dependent variable.  The samples are 95 students of Udinus T.A 2010/2011. The propotional random sampling method is used to collect the samples.Finding the research show that the reference group is the indicator of social factor which is stated agree by the students and family indicator is stated less agree. Interest is the indicator of psychographic factor which is stated agree by the students. Regression analysis (T-test) shows partially social and psychographic factors has significant influence on student’s decision in registering academic. Regression analysis (F-test) shows social and psychographic simulation have significant influence on student’s decision in registering academic. Keywords: cognitive learning, information process, attribution, social factor, psychographic factor and student’s decision in registering academic
Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian Putri, Primadhany Kartana
Jurnal The Messenger Vol. 8 No. 1 (2016): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i1.313

Abstract

The study explain how to describe and apply Persuasion Theories   in Advertising is typically define as human communication that is designed to influence others by modifying their beliefs, values, or attitude. Many theories of persuasif communication   are concerned with shift in attitude is a relatively enduring predisposition to respond favorably or unfavorably   toward something. The reseacher presents and compares the three theories of persuasion, the Elaboration Likehood Model (ELM), Cognitive Dissonance and Attribution that explore aspects of persuasive communication which are presented or examined in several previous studies. Although protayed as theories of persuasion, each of these point of viewpoints can be appiled to a wide variety communication messages delivered by marketers to influence and change consumer attitudes.The relevance theories bridges communication and cognition and, as such, provides a solid foundation for further research on persuasion, marketing communication, and many other aspects that influence consumer behavior.
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