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All Journal Assyarikah : Journal of Islamic Economic Business Assyarikah: Journal Of Islamic Economic Business
Citra Larasathi Surya
Universitas Madura
Economics, Econometrics & Finance

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PENGARUH BRAND IMAGE DAN PRICE TERHADAP PURCHASE INTENTION HP OPPO DI TOKO PUSPITA CELL PAMEKASAN Fathorrahman Fathorrahman; Citra Larasathi Surya
Assyarikah: Journal of Islamic Economic Business Vol 2, No 2 (2021): Assyarikah
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v2i2.449

Abstract

The purpose of this study was to determine the effect of Brand Image and Price Simultaneously and Partially on Purchase Intention Oppo cellphones at the Puspita Cell Pamekasan Shop. The object of this research is consumers who buy Oppo Hp products at the Puspita Cell Pamekasan Shop. The sample of this study used a sample of 100 respondents using random sampling techniques. Data collection is based on distributing questionnaires. The research model used is by using multiple linear regression. The results of the study was Brand Image and Price simultaneously have a positive and significant effect on Purchase Intention and Brand Image and Price partially have a positive and significant effect on Purchase Intention.
PENGARUH BRAND IMAGE DAN PRICE TERHADAP PURCHASE INTENTION HP OPPO DI TOKO PUSPITA CELL PAMEKASAN Fathorrahman Fathorrahman; Citra Larasathi Surya
Assyarikah: Journal of Islamic Economic Business Vol 2, No 2 (2021): Assyarikah
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v2i2.449

Abstract

The purpose of this study was to determine the effect of Brand Image and Price Simultaneously and Partially on Purchase Intention Oppo cellphones at the Puspita Cell Pamekasan Shop. The object of this research is consumers who buy Oppo Hp products at the Puspita Cell Pamekasan Shop. The sample of this study used a sample of 100 respondents using random sampling techniques. Data collection is based on distributing questionnaires. The research model used is by using multiple linear regression. The results of the study was Brand Image and Price simultaneously have a positive and significant effect on Purchase Intention and Brand Image and Price partially have a positive and significant effect on Purchase Intention.
Co-Authors Fathorrahman Fathorrahman