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All Journal Al-Maquro' : Jurnal Komunikasi dan Penyiaran Islam
Adam Ferdiani Putra Pratama
Pascasarjana Manajemen Universitas Trunojoyo Madura
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI LAZNAS YATIM MANDIRI Adam Ferdiani Putra Pratama
Al-Maquro' : Jurnal Komunikasi dan Penyiaran Islam Vol 2 No 1 (2021): Al-Maquro'
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah IAI Uluwiyah Mojokerto

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Abstract

The problems studied in this research are: How is the communication strategy carried out by Laznas Yatim Mandiri Surabaya Branch in increasing Dunatur? This study uses a descriptive qualitative method approach. Data collection techniques used are observation, interviews and documentation. The theory used by the researcher is the theory of Symbolic Interaction. The results of the research on the communication strategy of Laznas Yatim Mandiri Surabaya Branch in increasing donors include 1) Approaching and packaging as well as possible the messages that will be conveyed to the community. 2) Provide several programs for orphans and poor people. (3) Holding Major Events for Orphans.
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