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All Journal Jurnal Samudra Ekonomi dan Bisnis
Firmansyah Firmansyah
marketing strategy, service and student satisfaction
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Strategi Pemasaran dan Pelayanan terhadap Kepuasan Mahasiswa pada STIE Mahaputra Riau Firmansyah Firmansyah
Jurnal Samudra Ekonomi dan Bisnis Vol 10 No 1 (2019)
Publisher : Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.788 KB) | DOI: 10.33059/jseb.v10i1.1124

Abstract

The purpose of this study is to determine the effect of marketing strategies on student satisfaction at STIE Mahaputra Riau, to determine the effect of service on student satisfaction at STIE Mahaputra Riau. The results of this study are that marketing strategies affect student satisfaction at STIE Mahaputra Riau, service influences student satisfaction at STIE Mahaputra Riau, and the coefficient of determination is 92,% which means that student satisfaction can be explained by 92% marketing and service strategies while the rest is influenced by other factor.
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