Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis Indonesia Al-Wihdah: Jurnal Pendidikan Islam
Mehdar Badrus Zaman
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Pengaruh Ekuitas Merek, Preferensi Merek, dan Harga Dengan Citra Negara Asal sebagai Variabel Moderasi Terhadap Minat Pembelian Laptop Oleh Mahasiswa di Kota Batam Lily Purwianti; Mehdar Badrus Zaman
Jurnal Manajemen dan Bisnis Indonesia Vol 4 No 2 (2017): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2017
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v4i2.119

Abstract

The main purpose of this study is to investigate the relationships among brand equity, brand preference, price and purchase intention. Moreover secondary aim of this research is examining the moderate role of country of origin image. Independent variables used in this research are brand equity, brand preference and price. Data were collected from 500 students in Batam who recognized the selected brand of laptop using judgmental sampling from 5 universities they are Universitas Putera Batam, Universitas Riau Kepulauan, Politeknik Negeri Batam, Universitas Internasional Batam, and Universitas Batam. Hypotheses were tested using SPSS program version 21. Results indicated that brand equity, brand preference and price positively influence consumer’s purchase intention. But results unsupported moderating role of country of origin image in the relationships among brand equity, brand preference and purchase intention. Keywords: brand equity, brand preference, price, country of origin and purchase intention.
Designing Strategy for Islamic Boarding School (Pondok Pesantren) in Indonesia Mehdar Badrus Zaman; Anisa Nabela Syusfa
Al-Wihdah: Jurnal Pendidikan Islam Vol. 1 No. 1 (2023): Al-Wihdah: Jurnal Pendidikan Islam
Publisher : LPPM STIT Nurussalam OKU Timur. Sidogede, Kec. Belitang, Kabupaten Ogan Komering Ulu Timur, Sumatera Selatan 32382

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic Education Institutions play a very important role in building good moral, principles and Islamic characteristics toward Indonesian society. One of the distinctive Islamic institutions and considered as the oldest one is Islamic Boarding Schools (pesantren). This paper aims to design a strategy to be implemented in such Islamic Education Institution to enhance the Islamic education for the benefit of the students and whole Muslims in Indonesia. In further discussion, firstly this paper presents an overview of Islamic education in pesantren and secondly, it discusses the strategy of pesantren itself. The strategy in such institution must be set based on Islamic values and seen from Islamic perspectives. Any method or principles adopted from external values also need to be adapted and shaped to be more Islamic. However Islam doesnot overlook any principles as long as it is not contrary to Islamic principles and laws.
Co-Authors Anisa Nabela Syusfa Lily Purwianti