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All Journal Jurnal Media Teknik dan Sistem Industri
Hendy Suryana
Fakultas Teknik, Universitas Suryakancana
Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering

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Perancangan Strategi Bisnis Dengan Pendekatan Blue Ocean Dalam Meningkatkan Penjualan (Studi Kasus: PD.Hj.Imat Cianjur) Muhammad Suyudi; Hendy Suryana
Jurnal Media Teknik dan Sistem Industri Vol 4, No 1 (2020)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v4i1.893

Abstract

Abstract— PD. Hj. Imat is a company engaged in the field of food one of the products it produces, namely sale pisang. The development of the current era the company decreased turnover because of the many competitors with the same food field one of them PD. Makmur. So at this time PD. Hj. Imat needs to make a strategy design that provides better future value. Therefore, this research is needed to find out what strategies are suitable for the company. After observing that the company is suitable to use the blue ocean strategy to solve the problems currently faced, the blue ocean strategy functions to design a strategy that focuses on creating new market space through an analysis of the strategy canvas while a four-step framework. The strategy canvas is used to determine the company's position against competitors in the market space. While this four-step framework functions to construct the attributes of the value of pe, buy and create a new curve. From the results of discussions that have been conducted by researchers, the strategy that needs to be applied in the future is to provide a new flavor variant, and the provision of labels on the packaging and the quality of the products must be more considered and improved in the future.Keywords: blue ocean strategy, value innovation, canvas strategy, four-step framework Abstrak— PD. Hj. Imat merupakan perusahaan yang bergerak di bidang makanan, salah satu produk yang dihasilkan yaitu sale pisang. Dengan berkembangnya jaman saat ini, perusahaan mengalami penurunan omset karena banyaknya pesaing dengan bidang makanan yang sama, salah satunya adalah PD. Makmur. Pada saat ini, PD. Hj. Imat perlu membuat rancangan strategi yang memberikan nilai lebih baik dengan menggunakan strategi blue ocean. Oleh karena itu, penelitian ini diperlukan untuk mengetahui strategi yang tepat bagi perusahaan dan dapat bertahan dalam persaingan serta sebagai alternative solusi dalam penyelesaian masalah perusahaan. Hasil pembahasan yang telah dilakukan oleh peneliti, maka strategi yang perlu diterapkan dalam pengembangan produk yaitu untuk memberikan varian rasa baru, pemberian label pada kemasan, dan kualitas produk harus lebih diperhatikan dan ditingkatkan.Kata kunci : strategi blue ocean, inovasi nilai, kanvas strategi, kerangka kerja empat langkah
ANALISIS SEGEMTATION TARGETING POSITIONING AND MODELS CENTER OF GRAVITY UNTUK MENENTUKAN TITIK LOKASI CABANG BARU UD BAROKAH Hendy Suryana; Fahmi Reza Fauzi
Jurnal Media Teknik dan Sistem Industri Vol 3, No 1 (2019)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v3i1.562

Abstract

Abstract— Placement of a new branch is one of the most important things. Location placement points are expected to be included in the target market zone to better meet the needs of consumers in the region, besides that it is also an easily accessible location and can reach the area to the fullest. UD BAROKAH, as a supplier of agricultural needs, plans to open a new branch to maximize revenue. The purpose of this study is to determine the location of the new branch UD. Barokah. Planning the selection of a target market will begin by using three methods: segmentation, targeting, and positioning. To determine the placement point will be calculated using the center of gravity model. The result of the segmentation method is that the area is divided into three segments, Cipanas District (segment A), Sukaremi District (segment B), and Pacet District (segment C). Targeting analysis resulted in Sukaresmi District (segment B) being the most potential segment and was chosen to be the target market because it produced the highest weighting score with a value of 2.189 while segments A and C produced weighted scores of 1.516 and 1.493. In the positioning analysis UD BAROKAH has an advantage in internal factors compared to competitors of similar stores located in Sukaresmi District, namely UD H OMAL. Placement of new branch location points using the center of gravity model produces coordinate points X 5.9 and Y 5.2, coordinates fall in the Sukaresmi District, Kubang Village, Cianjur Regency.Keywords: Segmentation, Targeting, Position, Center of Gravity Model.Abstrak— Penempatan cabang baru adalah salah satu hal yang terpenting. Titik penempatan lokasi diharapkan masuk dalam zona target pasar untuk lebih bisa memenuhi kebutuhan konsumen di wilayah tersebut, selain itu juga merupakan lokasi yang mudah diakses dan dapat menjangkau wilayah tersebut secara maksimal. UD BAROKAH, sebagai pemasok kebutuhan pertanian, berencana untuk membuka cabang baru untuk memaksimalkan pendapatan. Tujuan dari penelitian ini adalah untuk menentukan lokasi cabang baru UD. Barokah. Perencanaan pemilihan target pasar akan dimulai dengan menggunakan tiga metode ialah segmentasi, penargetan, dan penentuan posisi. Untuk menentukan titik penempatan akan dihitung menggunakan model pusat gravitasi. Hasil dari metode segmentasi adalah bahwa area tersebut dibagi menjadi tiga segmen, Kecamatan Cipanas (segmen A), Kecamatan Sukaremi (segmen B), dan Kecamatan Pacet (segmen C). Analisis penargetan menghasilkan Kecamatan Sukaresmi (segmen B) menjadi segmen yang paling potensial dan dipilih untuk menjadi target pasar karena menghasilkan skor bobot tertinggi dengan nilai 2,189 sedangkan segmen A dan C menghasilkan skor tertimbang 1,516 dan 1,493. Dalam analisis penentuan posisi UD BAROKAH memiliki keunggulan dalam faktor internal dibandingkan dengan pesaing toko serupa yang berlokasi di Kecamatan Sukaresmi, yaitu UD H OMAL. Penempatan titik lokasi cabang baru menggunakan model pusat gravitasi menghasilkan titik koordinat X 5.9 dan Y 5.2, koordinat jatuh di wilayah Kecamatan Sukaresmi, Desa Kubang, Kabupaten Cianjur.Kata kunci: Segmentasi, Penargetan, Posisi, Model Pusat Gravitasi.
Perencanaan Distribusi Gas LPG 3 kg Menggunakan Metoda Distribution Requirement Planning (DRP) di PT Anugrah Ditamas Lestari Hendy Suryana; Umar Faruk
Jurnal Media Teknik dan Sistem Industri Vol 1 (2017)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v1i0.48

Abstract

Gas is a contributing factor in various industrial and household activities. PT Anugrah Ditamas Lestari is one of the 3kg lpg gas agent that was established since 2008. The problem that happened in PT Anugrah Ditamas Lestari is that lpg gas sales will be hampered and can not be done in a timely manner will eventually cause loss. Forecasting Linear Regression starts from January 2015 to December 2016, while the DRP (distribution requirement planning) applied in research in gas agents is to know the needs for each base it can be known from the value of gross requirement. the need for a hilman base in 2016 is 63728 tubes / year, Asep.R 58898 tubes / year, Dedin 59961 tubes / year, Didin 58524 tubes / year, muhyidin 8771 tubes / year, suherman 77919 tubes / year, Haris 60108 tubes / year , Ujang 62964 tube / year, Irfan 54095 tube / year while for the maman base of 56826 tubes / year. As for knowing the needs and determining the delivery of lpg gas to each base can be seen from the calculation of pland order release, for the Hilman base it needs a gas supply of 63700 tubes / year, while for Dedin 58900 tubes / year, Didin 59800 tubes / year, muhyidin 8700 tubes / year, suherman 77800 tubes / year, Haris 59900 tubes / year, Ujang 62500 tubes / year Irfan 53600 tube / year, while for the maman base needs lpg gas supply of 56800 tubes / year calculation of DRP needs lpg gas most is suherman base as much as 77800 tubes / year.Keywords: linear regression forecasting, DRP (Distribution Requirement Planning) gross requitment and Plannd order release 
Co-Authors Fahmi Reza Fauzi Muhammad Suyudi Umar Faruk