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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting Journal of Vision and Ideas (VISA)
Dita Ayu Susmita
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Potensi Teknologi dan Media Sosial Dalam Meningkatkan Pemasaran Produk Asuransi Syariah Dita Ayu Susmita; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 3 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.042 KB) | DOI: 10.47467/visa.v1i3.809

Abstract

As the largest Muslim country, the country occupied by 236,53 The population is Muslim, if this is used and used as an opportunity for sharia insurance to develop rapidly in this country. Indonesia should have the potential to become the largest Muslim country where most of the Muslim population uses sharia products, especially sharia insurance. In fact, the current fact is that not many Indonesian Muslims use banking and non-banking products on the basis of sharia principles. AAJI's data report, if users of insurance products in Indonesia still reach 7.5%, and only 5% of them are users of sharia insurance. The lack of awareness of knowledge and the lack of strong exposure to sharia insurance products are indicators of the reason why there is still a small level of customer participation using sharia insurance. This reason is further strengthened when viewed from the literacy rate for sharia insurance in Indonesia which has only reached a nominal figure of 19,4%. For this reason, considering the widespread use of social media in Indonesia, which is dominated by the current millennial and generation Z, the marketing strategy of sharia insurance is now starting to move by utilizing the digitalization of marketing media. This study is intended to find out the potential influence of technology and social media in helping to increase sales of sharia insurance products in terms of marketing aspects. Observational analysis of previous research and of sharia insurance companies that carried out this marketing strategy, obtained the findings that social media marketing and the compliance of several insurance products that apply sharia principles in it, are significantly able to increase people's purchasing power or contribute significantly. Indirectly persuade social media users to determine their decision to buy sharia insurance products. Key words : Sharia insurance marketing, Social media, Technology.
Membuat Komunikasi Efektif Dalam Ekonomi Bisnis dan Kehidupan Sosial Dita Ayu Susmita; Asrina Hasibuan; Suhairi Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 2 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.137 KB) | DOI: 10.47467/dawatuna.v1i2.490

Abstract

Communication is a very important thing in life, if we are not careful in communicating, it cannot be denied that it will be trigger misunderstandings. Communication in everyday life both in economic and social activities, not only by using verbal words, but also using non-verbal words. Without communication, there will be no interaction between humans. The interaction as a result of this communication is related to the attitude or behavior of each individual which must also be adjusted and/or to adapt to the various cultures of each. This culture will shape, strengthen and change attitudes and behavior both individually and socially in the cultural environment concerned. For that we must communicate well in order to create a good life between us. And also in communicating not only to convey messages, but to change behavior. Do not let what we convey, not in harmony with the behavior of the speaker. So that makes the communicant distrust and no longer want to communicate with us. So the existence of the communication management makes the implementation of the communication run effectivel, so that the messages or result expected from the delivery of the information is as expected. Management and communication presents an effective management and delivery scheme of information messages, so as to create harmony in the communication carried out.
Co-Authors Asrina Hasibuan Nuri Aslami Suhairi Suhairi