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The effect of attitude, subjective normal and behavioral control on the intention to purchase intentions of processed noodles managed by non-muslim chinese ethnics in the city of Lhokseumawe S Sumantri; R Rahmaniar; Mohd. Heikal
Management Research and Behavior Journal Vol 2, No 1 (2022)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v2i1.8199

Abstract

This study examined and analyzed the influence of attitudes, subjective norms, and behavioral control on the intention to purchase processed noodle foods managed by non-Muslim Chinese ethnicities in Lhokseumawe City. The research sample was 100 respondents who were consumers of Kak Acuh/Lisa Restaurant, Budi Resto & Caffe, Mamamia, and Kota Intan. The dependent variable used was purchase intention, and the independent variables were Attitude, Subjective Norm, and Behavioral Control. This study used multiple linear regression analysis tools. Hypothesis testing using the f-test found that Attitude, Subjective Norm, and Behavioral Control significantly influence Purchase Intention. Meanwhile, the t-test partially stated that Attitude, Subjective Norm, and Behavioral Control positively and significantly Purchase Intention.
ANALYSIS OF FACTORS INHIBITING THE DEVELOPMENT OF COOPERATIVE STUDENTS OF BINA BEURATA FACULTY OF ECONOMICS UNIVERSITAS MALIKUSSALEH Rahmaniar Rahmaniar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 1 No. 2 (2022): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.258 KB) | DOI: 10.54443/morfai.v1i2.68

Abstract

This study aims to analyze the influence of internal factors and external factors to hinder the development of cooperatives. This study uses primary data in the form of a 2020 weekly report which is accessed on www.indodax.com.The method of internal data analysis is research data obtained directly from the original source which is carried out using a questionnaire that is processed using SPSS 20 (Statistical Package For Social Science). The results of the study partially show thatInternal factors have a significant effect on inhibiting the development of the Bina Beurata Student Cooperative, Faculty of Economics, Universitas Malikussaleh. External factors have a significant effect on inhibiting the development of the Bina Beurata Student Cooperative, Faculty of Economics, Universitas Malikussaleh. Variable internal factors and external factors in inhibiting the development of cooperatives is 0.362 or 36.2%, while the remaining 63.8% is influenced by other variables not included in this study