Anggraeni Pratama Indrianto
Universitas Pembangunan Nasional "Veteran" Yogyakarta

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WE NEED PROTECTION: REVIEWING CORPORATE RESPONSIBILITIES AND STRATEGIES IN PROTECTING EMPLOYEES DURING THE COVID-19 PANDEMIC Zaid Zaid; Anggraeni Pratama Indrianto; Hilwan Firhan Adityaningrat
Journal Health & Science : Gorontalo Journal Health and Science Community Vol 5, No 2 (2021): OKTOBER: JOURNAL HEALTH AND SCIENCE : GORONTALO JOURNAL HEALTH AND SCIENCE COMMU
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35971/gojhes.v5i2.11656

Abstract

Organizations during the COVID-19 outbreak, as they are today, are faced with an external crisis that creates increased uncertainty among their employees and poses an immediate threat to their health and safety. Therefore, this study objects to further discuss the company's legal and ethical responsibilities towards employees during the COVID-19 pandemic situation. Based on the objective, this research method is included in normative research with a statutory and conceptual approach. After analyzing the data, this research then reveals, in the results of the study, that companies have legal and ethical responsibilities in saving their employees from COVID-19. Two strategic schemes are offered, including work from home and work from office by implementing strict health protocols based on applicable law. Research related to corporate responsibility to consumers during the COVID-19 outbreak is also further suggested in this study for future research.
The Obligation to Use Bahasa Indonesia in National Trade: A Juridical Review Zaid zaid; Anggraeni Pratama Indrianto; Fathir Arya Dimas
International Journal of Social Science and Business Vol. 5 No. 3 (2021): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i3.37146

Abstract

Language is one of the tools and also a communication system both orally and in writing that is used by certain people in certain countries or regions. Language is a very important essence and a very basic aspect. Therefore, every human being in various activities and life is always closely related to it. This includes trading. Considering that no research discusses the use of Bahasa Indonesia in national trade, especially after passing the omnibus law on job creation, so by using the normative juridical method, this study aims to identify and analyze the need for the use of Indonesian which has emerged as the national language and the ideal official language as part of the from national identity in national trade to achieve fair trade. This research uses a method that is built on a system of norms, rules of laws and regulations, principles, court decisions, agreements, and doctrines (teachings). The results of this study ultimately conclude that the use of Bahasa Indonesia in national trade is mandatory for every party, especially business actors in determining the inclusion of Indonesian on labels of goods and services that are distributed and traded domestically. The results of this study also suggest that every individual and business actor should not forget to include product information in the form of labels using Bahasa Indonesia. Because it can create a “win-win solution” for business actors and their consumers.
Does Affinity Country Really Matter? Re-examining the Effect of Consumer Affinity on Consumer Purchase Intention Zaid Zaid; Katon Pratondo; Anggraeni Pratama Indrianto; Ikhsan Nurahman
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.44078

Abstract

Nowadays consumer affinity regularly has an important role and a positive effect on the purchase intention of products made in affinity countries. This study aims to analyses the effect of consumer affinity on purchase intention by involving product trust as a mediating variable. This study is a quantitative study with a cross-sectional survey approach. This study are involving 311 respondents as the subject. The data collected uing questionnaire and then processed using the partial least squares structural equation modeling (PLS-SEM) method to evaluate the effect of consumer affinity and product trust on purchase intention. The results of this study reveal that consumer affinity has a negative effect on purchase intention but has a positive effect on product trust. Meanwhile, product trust has a direct and positive effect on purchase intention. This study also analyses the indirect effect of consumer affinity on purchase intention through product trust and the results show that product trust is proven to mediate the effect of consumer affinity on purchase intention.