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All Journal Idarotuna : Jurnal of Administrative Science
Siswahyudianto
Universitas Islam Negri Sayyid Ali Rahmatullah Tulungagung, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

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Strategi Bersaing untuk Mempertahankan Eksistensi Usaha Kecil Khusnia Latifatul Mauna; Siswahyudianto
Idarotuna : Journal of Administrative Science Vol. 3 No. 1 (2022): May
Publisher : Program Study Office Adminstrative of Akademi Komunitas Teknologi Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/idarotuna.v3i1.25

Abstract

The food and beverage industry sector is an advantage for Indonesia's economic progress, which has prospects for development. The more enthusiasts, the tighter the competition in the beverage industry, so every business must have a competitive strategy to maintain business existence in the face of competition. Mbak Endah's Classic Nyoklat Ice is a business that still exists in the face of competition. Based on these assumptions, it is the author's interest the aim to research the Es Nyoklat Classic business, which is a beverage business that is quite well known for its existence while still having many customers and enthusiasts among many contemporary beverage business competitors and being able to survive in the face of competition. This study uses a qualitative descriptive method interpreted as a method to describe a research result that aims to provide a description, explanation, and validation of the phenomenon being studied. From the study results, it can be seen that the competitive strategy applied in maintaining existence is by looking at the business environment, creating product diversity, carrying out attractive product packaging, and determining product segmentation on Mbak Endah's Classic Ice Nyoklat.
Strategi Marketing Mix pada Bisnis Tanaman Hias untuk Mencapai Keunggulan Bersaing Ditinjau dari Etika Bisnis Islam Putri Rosyidah; Siswahyudianto
Idarotuna : Journal of Administrative Science Vol. 4 No. 1 (2023): May
Publisher : Program Study Office Adminstrative of Akademi Komunitas Teknologi Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/idarotuna.v4i1.39

Abstract

The ornamental plant business has good profit prospects so that there are more and more enthusiasts day by day, so new strategies are needed in order to survive and respond to challenges in the midst of increasingly fierce competition. One way for Kebon Godonk's business to achieve competitive advantage is to understand and apply the concept of a marketing mix strategy. The aspect used is the marketing mix with 4P which consists of product, price, place, promotion. The purpose of this study is to evaluate the effectiveness of implementing the marketing mix strategy in achieving competitive advantage, taking into account the principles of Islamic business ethics. Researchers will evaluate the extent to which the marketing strategy has been implemented properly, therefore companies must be able to analyze to meet consumer needs so as to create consumer awareness and interest in related goods or services. The research method used is descriptive qualitative method. Methods of data collection, data reduction, data presentation, and drawing conclusions are also applied. Data validity will be tested using triangulation techniques. From the research that has been done, it shows that the implementation of the marketing mix strategy in Kebon Godonk is very influential in increasing this business so that it can develop and be able to compete with other entrepreneurs. The strategy carried out has also implemented the concepts of Islamic business ethics such as divinity, honesty, responsibility and justice.
Co-Authors Khusnia Latifatul Mauna Putri Rosyidah