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All Journal YUME : Journal of Management Jurnal Ilmiah Manajemen Kesatuan Al-bank: Journal of Islamic Banking and Finance
Qoyyimah Qoyyimah
UIN Syarif Hidayatullah
Religion Economics, Econometrics & Finance Health Professions Social Sciences

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Exploring Factors Shaping Consumer Decisions: A Qualitative Analysis of INK Helmet Purchases in Surabaya Qoyyimah, Qoyyimah
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The INK helmet is a head safety device when driving. A helmet is a head protective device that is usually made of metal or other hard materials, such as Kevlar, resin fiber, or plastic. Motorcycle riders are required to use helmets, which is an important factor in supporting safe driving. Indonesia is an area with undisclosed weather. Rain fell suddenly in the morning, afternoon, and evening. When riding a motorbike in rainy conditions, the helmet will be exposed to rainwater. This research aims to know the principles of product diversity, product quality perception, price perception, and brand trust regarding purchasing decisions. The results of the research show that product diversity has an influence on purchasing decisions. Apart from that, purchasing decisions are also determined by perceptions of product quality. Meanwhile, price perception and brand trust influence the decision to purchase an INK helmet. Thus, the opinion in the findings of this research also shows that brand trust is an important precursor to both attitude and purchase loyalty, which are two different types of brand loyalty. Brand trust influences purchasing decisions.
Analysis Of Customer Interest and Satisfaction Toward BSI Mobile Banking Service Ulya, Faridha Naila; Qoyyimah, Qoyyimah; Hana, Kharis Fadlullah
Al-bank: Journal of Islamic Banking and Finance Vol 2 No 2 (2022): July - Desember 2022
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/ab.v2i2.6011

Abstract

This study aims to analyze the factors that influence customer interest and satisfaction with mobile banking services at Bank Syariah Indonesia. This study uses a descriptive qualitative research method with a phenomenological approach. Data collection technique using interviews and documentation. Data analysis using the Triangulation Technique as a validity test. The results show that the dimension of pride is a factor that influences customer interest in BSI Mobile. The sense of pride in the Mobile Banking application at Bank Syariah Indonesia is shown by the compliance with Islamic sharia principles in its performance services. Customer satisfaction with BSI Mobile is shown by the dimensions of service features which are quite complete and very satisfying for BSI Mobile users, because there are several features besides features for transactions, there are also service features to add religious knowledge such as ZISWAF channeling, juz amma and azan
Keputusan Pembelian Helm Bogo di Surabaya: Analisis Pengaruh Keragaman Produk, Persepsi Kualitas Produk, Persepsi Harga, dan Kepercayaan Merek Qoyyimah, Qoyyimah; Darmawan, Didit
YUME : Journal of Management Vol 9, No 2
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i2.11457

Abstract

Keputusan pembelian dalam penelitian terkini bidang pemasaran menjadi fokus utama. Salah satu fenomena yang memiliki kemenarikan untuk dikaji adalah keputusan pembelian Helm Bogo. Oleh karena itu, maksud penelitian ini dilaksanakan adalah memahami dan mengkaji terdapat atau tidaknya bentuk pengaruh dari keragaman produk (X1), persepsi kualitas produk (X2), persepsi harga (X3), dan kepercayaan merek (X4) terhadap keputusan pembelian (Y) Helm Bogo di Surabaya. Penelitian ini berbentuk studi kuantitatif survei yang menjadikan seluruh Masyarakat Surabaya sebagai populasi. Sampel diambil dari populasi tersebut secara random sejumlah 100 peserta. Hasil penelitian menunjukkan bahwa keragaman produk (X1), persepsi kualitas produk (X2), persepsi harga (X3), dan kepercayaan merek (X4) berhasil memengaruhi keputusan pembelian (Y) Helm Bogo di Surabaya. Manajemen Helm Bogo perlu menerapkan strategi peningkatan berkelanjutan (continuous improvement) yang terintegrasi dengan berfokus pada inovasi produk, peningkatan kualitas, penetapan harga yang sepadan dengan kualitas, serta penguatan citra merek, sehingga mampu meningkatkan daya tarik, mempertahankan kepercayaan konsumen, dan memperkuat posisi kompetitif di pasar. Kata Kunci: keragaman produk; persepsi kualitas produk; persepsi harga; kepercayaan merek; keputusan pembelian; helm bogo; Surabaya.AbstractPurchasing decisions in the current marketing research field are the main focus. One phenomenon that has an interesting study is the purchase decision of Bogo Helmets. Therefore, the purpose of this study was to understand and examine whether or not there is an influence of product diversity (X1), perceived product quality (X2), perceived price (X3), and brand trust (X4) on purchasing decisions (Y) of Bogo Helmets in Surabaya. This research is in the form of a quantitative survey study that uses the entire Surabaya community as the population. A sample of 100 participants was taken from the population randomly. The results of the study indicate that product diversity (X1), perceived product quality (X2), perceived price (X3), and brand trust (X4) successfully influence purchasing decisions (Y) of Bogo Helmets in Surabaya. Bogo Helmet management needs to implement an integrated continuous improvement strategy by focusing on product innovation, quality improvement, pricing commensurate with quality, and strengthening brand image, so as to increase attractiveness, maintain consumer trust, and strengthen competitive position in the market.Keywords:product diversity; perceived product quality; perceived price; brand trust; purchasing decisions; Bogo helmets; Surabaya. 
Co-Authors Didit Darmawan Hana, Kharis Fadlullah Ulya, Faridha Naila