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All Journal Jurnal Ilmiah Manajemen Kesatuan Al-bank: Journal of Islamic Banking and Finance
Qoyyimah Qoyyimah
UIN Syarif Hidayatullah
Religion Economics, Econometrics & Finance Social Sciences

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Exploring Factors Shaping Consumer Decisions: A Qualitative Analysis of INK Helmet Purchases in Surabaya Qoyyimah, Qoyyimah
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The INK helmet is a head safety device when driving. A helmet is a head protective device that is usually made of metal or other hard materials, such as Kevlar, resin fiber, or plastic. Motorcycle riders are required to use helmets, which is an important factor in supporting safe driving. Indonesia is an area with undisclosed weather. Rain fell suddenly in the morning, afternoon, and evening. When riding a motorbike in rainy conditions, the helmet will be exposed to rainwater. This research aims to know the principles of product diversity, product quality perception, price perception, and brand trust regarding purchasing decisions. The results of the research show that product diversity has an influence on purchasing decisions. Apart from that, purchasing decisions are also determined by perceptions of product quality. Meanwhile, price perception and brand trust influence the decision to purchase an INK helmet. Thus, the opinion in the findings of this research also shows that brand trust is an important precursor to both attitude and purchase loyalty, which are two different types of brand loyalty. Brand trust influences purchasing decisions.
Analysis Of Customer Interest and Satisfaction Toward BSI Mobile Banking Service Ulya, Faridha Naila; Qoyyimah, Qoyyimah; Hana, Kharis Fadlullah
Al-bank: Journal of Islamic Banking and Finance Vol 2 No 2 (2022): July - Desember 2022
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/ab.v2i2.6011

Abstract

This study aims to analyze the factors that influence customer interest and satisfaction with mobile banking services at Bank Syariah Indonesia. This study uses a descriptive qualitative research method with a phenomenological approach. Data collection technique using interviews and documentation. Data analysis using the Triangulation Technique as a validity test. The results show that the dimension of pride is a factor that influences customer interest in BSI Mobile. The sense of pride in the Mobile Banking application at Bank Syariah Indonesia is shown by the compliance with Islamic sharia principles in its performance services. Customer satisfaction with BSI Mobile is shown by the dimensions of service features which are quite complete and very satisfying for BSI Mobile users, because there are several features besides features for transactions, there are also service features to add religious knowledge such as ZISWAF channeling, juz amma and azan
Co-Authors Hana, Kharis Fadlullah Ulya, Faridha Naila