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Strategi Pemasaran Islami Terhadap Tingkat Penjualan Busana Muslim Di Toko Hijab Bilqis Ciamis Imas Masripah; Nila Nurochani
Jurnal Ekonomi Rabbani Vol 1 No 1 (2021): Mei 2021
Publisher : Sekolah Tinggi Ekonomi Islam (STEI) Ar-Risalah Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (859.057 KB) | DOI: 10.53566/jer.v1i1.15

Abstract

Penelitian ini bertujuan untuk menganalis dan mengetahui pengaruh strategi pemasaran Islami terhadap tingkat penjualan busana muslim di Toko Hijab Bilqis Ciamis. Dalam penelitian ini metode penelitian yang digunakan adalah metode Deskriptif Kuantitatif. Sumber data yang digunakan dalam penelitian ini adalah data primer berupa pengumpulan data kuesioner dan data sekunder. Analisis data yang digunakan adalah analisis regresi liner sederhana dengan terlebih dahulu dilakukan pengujian dilakukan pengujian instrumen penelitian berupa uji validitas, uji reabilitas dan pengujian asumsi kelasik. Berdarkan hasil penelitian menyatakan terdapat pengaruh positif dan signifikan antara strategi pemasaran Islami terhadap tingkat penjualan di Toko Hijab Bilqis Ciamis.
The Influence of Zakat Knowledge, Religiosity and Income on Zakat Paying Compliance (Case Study of UPZ Disdukcapil Ciamis Regency) Rahmi Maolia; Nila Nurochani; Eris Munandar
QISTINA: Jurnal Multidisiplin Indonesia Vol 1, No 2 (2022): December 2022
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.815 KB) | DOI: 10.57235/qistina.v1i2.178

Abstract

This study aims to determine the effect of zakat knowledge, religiosity and income on zakat paying compliance at UPZ Disdukcapil, Ciamis Regency. This study uses quantitative research methods using primary data with data collection techniques through distributing questionnaires and data analysis using multiple linear regression. The results of this study indicate that the results of the t-test variable knowledge partially have a positive and not significant effect on compliance with paying zakat (Y) at UPZ Disdukcapil, the results of tcount 1,824 and ttable 1,696 mean that tcount ttable with a significance of 0.997 0.05, the results of the t-test for the variable religiosity partially has a positive and significant effect on compliance with paying zakat results of tcount 3,074 and ttable 1,696 meaning tcount ttable with a significance of 0.004 0.05 and the results of the t test income variable partially have a positive and not significant effect on compliance with paying zakat (Y) at UPZ Disdukcapil the results of tcount 1,709 and ttable 1,696 mean tcount ttable with a significance of 0.142 0.05. While the F test obtained Fcount of 7,615 and Ftable of 2.92 meaning Fcount Ftable so the variables of knowledge, religiosity and income simultaneously have a positive and significant effect on compliance with paying zakat.
Analysis of the Quality of Education Services on the Satisfaction of Parents of Students of the Aulady Model Elementary School Nurul Hidayah; Nila Nurochani; Mulia Amirullah
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 2, No 1 (2023): January 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v2i1.265

Abstract

This study aims to determine the level of interest of students' parents and the level of company performance as well as the satisfaction of parents of students with educational services at SD Model Aulady Ciamis. Importance Performance Analysis (IPA) is used to determine the level of importance and performance given by SD Model Aulady. While calculating the satisfaction of parents of students using the customer satisfaction index (CSI). At the level of interest of students' parents, it was found that the teacher's attribute of teaching with discipline and on time was considered the most important with an average value of 4.96. As for the company's performance level, the attribute of teachers mastering learning materials is considered to have the highest performance with an average value of 3.83. Attributes when there is a problem, the teacher always solves it quickly and accurately, students are able to read the Koran using the tamyiz method according to their class level, students are able to carry out obligatory and circumcision prayers along with their readings, and the school has complete facilities to support learning and education, this is indicated by its position in quadrant A (top priority for improvement). The calculation results show that the parents of students/respondents are satisfied with the company's performance with a CSI value of 86.15%.