Article Per Year (5 Year)
p-Index From 2020 - 2025
1.048
P-Index
This Author published in this journals
All Journal Syarikat : Jurnal Rumpun Ekonomi Syariah Bussman Journal : Indonesian Journal of Business and Management PESHUM
Afdillah Nur Aisyah Sinaga
Universitas Islam Negeri Sumatera Utara
Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Bussman Journal : Indonesian Journal of Business and Management

 1 
ANALISIS LINGKUNGAN EKONOMI DALAM PEMASARAN INTERNASIONAL Afdillah Nur Aisyah Sinaga; Suhairi Suhairi; Melati Melati; Ayu Intan Pratiwi
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.108

Abstract

Understanding related to the economic environment of a country is very important if you want to carry out product marketing activities internationally. If marketing activities do not pay attention to the economic environment of a country, it will experience obstacles in marketing its exported products. In this research, it will be explained and analyzed what economic environmental factors are very important to know and understand before exporting products and marketing products on an international scale to countries that are the target market of the company. This research uses a qualitative methodology by collecting data from literal studies through secondary data which is carried out with a literature review concluding an article. Based on the results of this study, to carry out marketing on a global scale, companies must analyze indicators of the economic environment of a country which is the target market for a product that will be sold by the company. The indicators of the economic environment include economic structure, economic growth, inflation, interest rates, tax rates, exchange rates, consumer confidence levels and unemployment rates
Co-Authors Ayu Intan Pratiwi Melati Melati Nasution, Muhammad Irwan Padli Purnama Ramadhani Silalahi Rahmat Daim Harahap