Ayu Intan Pratiwi
Universitas Islam Negeri Sumatera Utara

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Optimaslisasi Supplay Chain Management Produk Olahan Ikan Hasil Tangkap Di Kabupaten Labuhanbatu Ayu Intan Pratiwi; Melati Melati; Siti Aisyah
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 3: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i3.3025

Abstract

Being a maritime country, Indonesia has a wealth of potential marine products. Fishery is a human endeavor involved in the administration of aquatic products. Fisheries activities in Indonesia start from pre-production and continue through production, processing, and marketing. There are many groups of fishermen in North Sumatra Province, especially in the coastal area of Labuhanbatu Regency, Panai Hulu Regency, which has a supply chain due to fish catches. The purpose of this study is to find out how the supply chain due to fish catches in the downstream area of Panai Hulu and Panai, Labuhanbatu Regency is carried out. Using primary data from interviews and field observations, this research method uses descriptive qualitative research. Based on the research findings, there are differences in supply chains and optimization of fishing in Labuhanbatu Regency, especially in Panai Hulu District. MSMEs that are the target of this research are MSMEs engaged in fish processing in Labuhanbatu Regency. Various types of fish, such as anchovies, puffer fish, squid, crab, tuna and skipjack tuna, have been caught.
ANALISIS LINGKUNGAN EKONOMI DALAM PEMASARAN INTERNASIONAL Afdillah Nur Aisyah Sinaga; Suhairi Suhairi; Melati Melati; Ayu Intan Pratiwi
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.108

Abstract

Understanding related to the economic environment of a country is very important if you want to carry out product marketing activities internationally. If marketing activities do not pay attention to the economic environment of a country, it will experience obstacles in marketing its exported products. In this research, it will be explained and analyzed what economic environmental factors are very important to know and understand before exporting products and marketing products on an international scale to countries that are the target market of the company. This research uses a qualitative methodology by collecting data from literal studies through secondary data which is carried out with a literature review concluding an article. Based on the results of this study, to carry out marketing on a global scale, companies must analyze indicators of the economic environment of a country which is the target market for a product that will be sold by the company. The indicators of the economic environment include economic structure, economic growth, inflation, interest rates, tax rates, exchange rates, consumer confidence levels and unemployment rates
Pengaruh Komunikasi Dan Konflik Kerja Terhadap Kinerja Pegawai Di Sekretariat DPRD Sumatera Utara Ayu Intan Pratiwi; Nuri Aslami; Rahmat Daim Harahap
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2732

Abstract

Kelancaran dan keberhasilan visi, misi dan tujuan perusahaan sangat bergantung pada komunikasi yang berkesinambungan dan terjalin dengan baik di dalam organisasi. Ini termasuk komunikasi dari atasan ke bawahan, dari bawahan ke atasan dan komunikasi antar rekan kerja. Namun karena kemampuan bawahan, komunikasi menjadi faktor penghambat dalam penyampaian pesan yang disampaikan atau dikirim oleh bawahan kepada atasan. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh komunikasi dan konflik kerja terhadap kinerja pegawai di Sekretariat DPRD Sumatera Utara. Penelitian ini merupakan jenis penelitian asosiasi. Penelitian ini dilakukan di Sekretariat DPRD Sumatera Utara. Metode yang digunakan dalam penelitian ini adalah metode statistik deskriptif dengan pendekatan kuantitatif, teknik pengambilan sampel yang digunakan dalam penelitian ini adalah kuesioner. Berdasarkan informasi yang penulis terima dari Bagian Tata Usaha Sekretariat DPRD Sumatera Utara, jumlah pegawai di properti tersebut mencapai 50 pegawai. Teknik pengumpulan data menggunakan uji instrumen data, uji kebutuhan pengetahuan, dan uji statistik. Hasil penelitian ini menunjukkan bahwa komunikasi dan konflik kerja secara simultan berpengaruh terhadap kinerja pegawai di Sekretariat DPRD Sumatera Utara. Secara parsial komunikasi dan konflik kerja berpengaruh signifikan dan positif terhadap kinerja pegawai di Sekretariat DPRD Sumatera Utara.