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All Journal Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Ivantia Savitri Mokoginta
Fakultas Ekonomi Universitas Katolik Parahyangan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Sektor Pariwisata Nasional: Komponen dan Keterkaitannya Ivantia Savitri Mokoginta
Bina Ekonomi Vol. 3 No. 1 (1999)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.565 KB) | DOI: 10.26593/be.v3i1.512.%p

Abstract

Tourism sector can play an important role in Indonesian economy, in term of generating foreign exchange as well as creating employment. The chain of product distribution in Tourism is different from that in other economic sectors. In addition, the number of 'actor' involved in Tourism is also bigger than that in other sectors. Therefore, multiplier effect from tourism sector is greater than the effect of multiplier in other economic sectors. This paper will try to give an adequate information of product distribution chain in tourism and its components.
PERANAN PEUBAH PS1KOGRAFIS DALAM SEGMENTASI WISATAWAN Ivantia Savitri Mokoginta
Bina Ekonomi Vol. 3 No. 2 (1999)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.421 KB) | DOI: 10.26593/be.v3i2.519.%p

Abstract

This paper proposes the application of psychographic variable in tourists' segmentation. The Reason for proposing it is that this variable provides information about tourists’ preferences On destinations and object of interests. By using psychographic - in addition to trip Descriptors, demographic, geographic and behavioral variable - the information about the Profile of tourists in segmentation would have been sufficient.
PERUMUSAN NILAI TAMBAH SUATU KAWASAN PARIWISATA: SUATU KERANGKA PEMIKIRAN DARI PENDEKATAN PEMASARAN Ivantia Savitri Mokoginta
Bina Ekonomi Vol. 4 No. 1 (2000)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1054.02 KB) | DOI: 10.26593/be.v4i1.577.%p

Abstract

This paper proposes the interaction of market, internal and competitor factors in positioning determination of tourism destination. What area of concerned of each factor how these factors interrelated in positioning determination is further explained.
Co-Authors Chandra Utama Marcella Alifia Kuswana Putri