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All Journal Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan

Setiadi Umar

Fakultas Ekonomi Universitas Katolik Parahyangan

Author-ID : 3533679

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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DISKUSI MENGENAI PERENCANAAN STRATEGIS DALAM PERGURUAN TINGGI DAN INOVASI DALAM PENDIDIKAN Setiadi Umar
Bina Ekonomi Vol. 11 No. 2 (2007)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Every company needs strategic planning to deal with its external environment and to achieve its vision and long-term and short-term goals. In general a typical strategic plan starts with a lengthy description of current industry conditions and the competitive situation to be followed by the discussion of how to increase market shares, capture new segments, or cut costs, followed by an outline of numerous goals and initiatives. The process usually culminates in the preparation of a large document culled from a mishmash of data provided by people from various parts of the organization who often have conflicting agendas and poor communication. In this process, managers spend the majority of strategic thinking time filling in boxes and running numbers instead of thinking outside the box and developing a clear picture of how to break away from competition. It is no wonder that only few strategic plans lead to the creation of blue oceans or are translated into action. Few employees deep down in the company even know what the strategy is. And a closer look reveals that most plans do not contain a strategy at all but rather a smorgasbord of tactics that individually makes sense but collectively does not add up to a unified, clear direction that sets a company apart, let alone makes the competition irrelevant. The strategic planning process should not be based on preparing a document, but on drawing a strategy canvas that focuses on the big picture and not the numbers. This paper starts with a discussion of competitive environment in higher education institutions, such as colleges and universities, where many institutions are competing on the same key success factor and the same competitive rules of competing and many offer the same offering. These situations make the higher education institutions face intense competition, mounting price pressure, and flat demand. Therefore this paper will discuss ideas and steps that could be taken to open the paths to creating blue oceans.

PENGARUH PENINGKATAN JUMLAH PEMBAWA PESAN TERHADAP TINGKAT KOGNITIF RESPONDEN PADA MEDIA AUDIO Setiadi Umar; Agus Hasan Pura P.A
Bina Ekonomi Vol. 13 No. 1 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

In the advertising, a certain style of executing messages can be encountered based on testimonial evidence. As regards testimonial evidence, the marketing party involved can employ several endorsers or make use of only one in advertisements to deliver the message. The focus of study is on the extent to which people's cognitive response are affected by an increase in the number of endorsers and by the differentiation in the perceived quality of the commercials presented in audio-based commercials, a type of commercial that can only be heard by the respondents who cannot see the actual speaker's face.

PERAN PENAMBAHAN JUMLAH ENDORSER TERHADAP PERUBAHAN PERSEPSI RESPONDEN AKAN KEKUATAN IKLAN (suatu studi kasus pada media Audio) Setiadi Umar; Agus Hasan Pura P.A
Bina Ekonomi Vol. 13 No. 2 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

In the advertising, a certain style of executing messages can be encountered based on testimonial evidence. As regards testimonial evidence, the marketing party involved can employ several endorsers or make use of only one in advertisements to deliver the message. The focus of study is on the extent to which messages' strength in term of attractiveness, convincingness, believability and persuasiveness can be altered by an increase in the number of endorsers. The research will test both messages that are perceived of having low quality persuasion and those are perceived of having high quality. The messages of the commercials are presented in audio-based commercials, a type of commercial that can only be heard by the respondents who cannot see the actual speaker's face.

PENTINGNYA PENDIDIKAN PERBANKAN UNTUK MENGATASI KELANGKAAN MODAL DALAM UMKM Setiadi Umar
Bina Ekonomi Vol. 14 No. 1 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

According to the Ministry of Trade and Industry of the Republic of Indonesia (Deperindag), there are problems faced by Small Medium Enterprise(s) (SMEs) to develop themselves. Some of these problems are the insufficiency capital, limited knowledge, uncompetitive financing schemes and lack of education of the SME's owners aggravating the problem. This paper discusses the condition of Indonesian banking and other financial institutions as well as capital conditions, the condition of SME(s,) and the needs of financial and business education for SMEs. Finally, this paper suggests alternative solutions to the problem.Keywords: Small Medium Enterprises (SME)s, SMEs development, SMEs Business Education, Indonesian Banks and LDR, private sector development.

PENGARUH HARAPAN PENGAJAR TERHADAP MOTIVASI DAN PRESTASI SISWA DI KELAS Setiadi Umar; Christin .
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

This research refers to the research conducted by Rosenthal and Jacobson (1968), which finds that students' intellectual development is influenced by their teacher expectations and how these expectations are communicated to them. Therefore, this study hypothesizes that positive teacher expectations and behavior in experimental classes for one semester would strengthen students’ effort and motivation in achieving higher performance in the experimental classes. In this experiment, students / respondents were not isolated from external environmental influences, such as from the influence of other their 'regular’ classes, lecturers, as well as their classmates. The method used in this study was experimentation method using two teachers and two subjects. Each teacher taught two classes of one same subject, which were divided into experimental group and control group. The result of this experimentation shows that the students' achievement in both of the experimental classes is not different significantly than those in regular/ control classes.

Co-Authors Agus Hasan Pura P.A Agus Hasan Pura P.A Christin .

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