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All Journal Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Agus Hasan Pura A
Fakultas Ekonomi Universitas Katolik Parahyangan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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THE SALIENCY OF STAKEHOLDERS Agus Hasan Pura A
Bina Ekonomi Vol. 13 No. 2 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.668 KB) | DOI: 10.26593/be.v13i2.723.%p

Abstract

Stakeholder management is generally viewed  as a partnering between  the  firm and the who the firm considers  to its stakeholders and involves "communicating, negotiating, contracting and managing relationship"  (freeman, 2004). Managers cannot attend to all of the actual and potential claims of all the stakeholders, the issue of the "Who and What" do managers pay attention  and how  they go about making this determination are depend on stakeholders saliency. Stakeholders salience explain the condition under which managers pay attention to certain classes of stakeholders and how they prioritize stakeholder relationship. They posit that stakeholders  identification and salience is a function of managers' perceptions  of stakeholders as possessing one or more  relationships attributes  : the stakeholders'  power  influence  the organization, the legitimacy of stakeholders' relationship with  the organization,  and  the urgency  of stakeholders'  claim on  the organization.
IDULFITRI MARKETING Agus Hasan Pura A
Bina Ekonomi Vol. 15 No. 1 (2011)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (941.766 KB) | DOI: 10.26593/be.v15i1.748.%p

Abstract

Marketing of led fitr is a seasonal marketing. More  than 200 million people  in Indonesia  are moslem  and as a moslem  they have an obligation  to do fasting  in ramadhan month before the led fitr. Unfortunately, moslems in lndonesia have mixed the value of lslam with their tradition such as "mudik” becomes an important part of people tradition in celebrating led fitr. During the period of ramadhan, demands of products are very high therefore it creates an opportunity for the marketer to reach higher sales and bigger profit particularly for those who understand consumer behavior. All variables in marketing mix should be changed based on changes of consumer behavior during ramadhan and ied  fitr.
MANFAAT DAN PENGORBANAN SUMBERDAYA SEBAGAI PEMBENTUKAN NILAI KONSUMEN Agus Hasan Pura A
Bina Ekonomi Vol. 17 No. 2 (2013)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (48.805 KB) | DOI: 10.26593/be.v17i2.814.%p

Abstract

The difference between total perceived benefits and cost provides a measure of perceived customer value. The larger the customer value, the greater is the potential to attract, satisfy and retain customers. Customer analysis and value creation are important inputs in developing marketing strategies designed to yield high levels of customer satisfaction.
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