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All Journal Golden Ratio of Mapping Idea and Literature Format Journal of Management Sains (JMS)
M. Mapparenta
Universitas Muslim Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Pengaruh Harga, Promosi Dan Kualitas Layanan Terhadap Kepuasan Konsumen Mobil Toyota (Studi Kasus Pada PT. Hadji Kalla Cabang Alauddin) Muhammad Riadi; Jeni Kamase; M. Mapparenta
Journal of Management Science (JMS) Vol. 2 No. 1 (2021): Januari - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.119 KB) | DOI: 10.52103/jms.v2i1.320

Abstract

Tujuan daripada penelitian ini adalah untuk mengetahui apakah variable harga, promosi, kualitas layanan mobil merek Toyota berpengaruh terhadap kepuasan konsumen pada PT. Hadji Kalla Cabang Alauddin Makassar. Penelitian ini menggunakan metode kuantitatif deskriptif dengan regresi linear sebagai unit analisis datanya. Metode pengumpulan data menggunakan kuesioner yang diuji pada 52 sample. Hasil pada studi ini menyatakan bahwa harga berpengaruh positif terhadap kepuasan konsumen, sedangkan promosi dan kualitas layanan tidak berpengaruh positif.
The Influence of Emotional Intelligence, Integrity, and Interpersonal Communication on the Performance of Employees Zaitun Faridah; Syahrir Mallongi; M. Mapparenta
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1883

Abstract

This study aims to investigate the relationship between Emotional Intelligence, Integrity, and Interpersonal Communication and the Performance of Representative Employees of the National Population and Family Planning Agency in South Sulawesi Province. The data in this study were obtained from employees at the Representative Office of the National Population and Family Planning Agency of South Sulawesi Province in 2025, who were willing to participate as respondents. This study utilizes primary data collected through direct research in the field, where questionnaires and statement sheets were provided to respondents. A sample size of 94.35 was obtained using the Slovin formula, indicating that the researcher requires 94.35 samples for this study, which will be rounded to 95 respondents. The data analysis technique employed descriptive statistical analysis and SPSS 26.0. The results of the hypothesis test show that Emotional Intelligence has a positive and significant effect on Employee Performance. The better the Emotional Intelligence, the better the employee level. Integrity has a positive and significant effect on Employee Performance; the better the level of Integrity, the better the level of employees in the Representative of the National Population and Family Planning Agency of South Sulawesi Province. Interpersonal Communication has a positive and significant effect on Employee Performance. The better the interpersonal communication, the higher the level of employees at the Representative of the National Population and Family Planning Agency of South Sulawesi Province.
Co-Authors Kamase, Jeni Muhammad Riadi SYAHRIR MALLONGI Zaitun Faridah