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All Journal Jurnal Widya Manajemen & Akuntansi Kajian Manajemen dan Bisnis
Veronika Rachmawati
Fakultas Ekonomi Universitas Kristen Widya Mandala Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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A Consideration Set Model sebagai Model Pemahaman Konsep Switching Behavior pada Produk Handphone Rachmawati, Veronika
Jurnal Widya Manajemen & Akuntansi Vol 5, No 2 (2005)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

This research focused of consideration set to switch brands in sellular phone purchase. Research model same as with sambandam & Lord (1995) and using sellular phone for research object. The result show that the replicated research model could be supported as the researchers expected. Seven of the eleven hypotheses, have been supported, while the others have not. This condition indicates that consideration sets are shown to affect the switching decision both directly and indirectly (motivating retailer search activities). For further research are needed to considered other factors which hove not been revealed were found as desire to have newly sellular phone, a desire to try other brands (variety seeking), and boredom of the owned sellular phone.
Model Identitas Peran Kreatif-Suatu Tinjauan Pemahaman Organisasi terhadap Terbentuknya Kreatifitas Karyawan Rachmawati, Veronika
Kajian Manajemen dan Bisnis Vol 1, No 1 (2009)
Publisher : Kajian Manajemen dan Bisnis

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Abstract

This research is empire that teaching the relationship in between of self identity with creativity in working place. The purpose of this research is for testing the identity and creative behavior in working place that is related with theory of identity past and theory about organizational creativity. Model of creative identity is a model that is used to explain two important issue,the first is whether the factors that related with desire for specific part identity influences significant to the activity. The second is whether it got the influence for significant in between of creative identity with the work of employee creative.
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