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All Journal Bussman Journal : Indonesian Journal of Business and Management
Agus Rahmat Hermawanto
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance

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ANALISIS ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KARTU CELLULAR XL DI KOTA BANDUNG Agus Rahmat Hermawanto; Asep Dadang
Bussman Journal : Indonesian Journal of Business and Management Vol. 1 No. 1 (2021): Bussman Journal | Januari - April 2021
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.676 KB) | DOI: 10.53363/buss.v1i1.2

Abstract

From year to year, consumers of cellular operators, especially Global System for Mobiles operators, are increasing. One of the largest telecommunications companies in Indonesia is the open XL Axiata Limited Company. XL Axiata limited company is open. must maintain its performance. With the formation of competitive product attributes provide guidance, assurance, strength, confidence, and expectations to customers that they will be satisfied. The purpose of this research is to find out what attributes can influence purchasing behavior, so it can be seen which attributes are appropriate or not in accordance with the needs and desires of consumers where then the company can develop and perfect its products to better satisfy consumers and company goals in order to be reached
Co-Authors Asep Dadang